There are a few ways to go about creating a new journey. You can create one as described in this article (either from scratch or by copying an existing journey), or you can use Journey Assist to generate a journey for you (see Generating a Journey with AI).
You'll use the Journeys page, whichever approach you take.
# In this article
# Create a journey
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Go to Messaging > Journeys and click New journey.
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Provide a name for your journey.
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Optionally, provide the following:
Add labels if you want to use them to organize and filter your journeys. You can only add existing labels to a journey. For information about creating a new label, see Working with Labels.
Specify a conversion event if you want to track how well your journey is meeting your conversion goals. For more information, see Tracking Journey Conversions.
Click Create journey.
# Copy a journey
To replicate a successful journey, instead of building it all over again, you can make a copy! For example, you may find this useful if your team:
- Wants to use one journey as a "template" for all the new ones you build
- Builds campaigns and journeys in a sandbox project before moving them to production
In each of these cases, you can save time by making a copy of a journey that's working well instead of building it again from scratch.
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To make a copy of a journey, open the journey in Studio, click the three dots, and select Make a copy.
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Enter a name for the new journey (or you can leave the default name there if you prefer), then select the project you want to copy the journey to. You can either copy the journey to the same project you're currently in, or select a different destination project.
If you decide to copy to a different project, keep in mind that you may need to tweak some tile settings to get things working right in the new project. You will also need the Draft Journeys, Campaigns, and Experiments permission in both projects.
You can choose to copy just the journey tiles, or you can include copies of the journey's campaigns.
NOTE
If you choose to copy your campaigns to the new journey, some of your content won’t be copied to the destination project:
Image files — Images will still work in your new campaigns, but the files will be stored in the original project.
Snippets, catalogs, and webhooks — These items aren't duplicated when you copy a journey. However, snippets and catalogs that already exist in a destination project continue to work in copied campaigns.
- Review the copy in the new project to make sure everything is set up correctly. Any tiles that need to be edited will be highlighted in red.
Click through the Review needed panel to visit and edit each tile, then save and publish the journey when you're ready.