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Static and Dynamic Lists Overview

There are two main types of lists in Iterable:

  • Static - A static list is a set of specific contacts that you add or upload yourself (or that contacts are added to when they fill out a sign-up form).

  • Dynamic - Dynamic lists use segmentation to select and automatically update groups of contacts based on shared attributes. For example, a dynamic list might search for people who have opened or clicked an email in the past 90 days.

Table of contents

Viewing your project's lists

To view your project's lists, navigate to Audience > Lists:

Viewing your project's lists

Creating a static list

To create a static list:

  • Navigate to Audience > Lists, click Import List, and upload a CSV file of subscribers (or enter some contacts in the text input).

    Import List button

  • Alternatively, navigate to Audience > Segmentation and set up a segmentation query to select contacts that are already in your project. After building your query, save the list by selecting Save List > Save as a New Static List(s).

    Creating a new static list

    This brings up the Save Users from Query into New List window, where you can specify where Iterable should save the query's results.

    Specifying options for one or many new static lists

  • Or, create a list with the POST /api/lists API and add contacts to it with the POST /api/lists/subscribe API.

TIPS

  • To add users to a journey when they join a static list, select the List subscribe entry source in the journey's Start tile.
  • When you use the segmentation tool to create a static list, there is a list size limit of 5 million contacts. You can also use the list feature to create a list or use the POST /api/lists/subscribe API.

Suppression lists and internal lists

Suppression lists and internal lists are special types of static lists.

Suppression lists

Suppression lists exclude contacts from blast campaigns. They cannot be used as send lists.

IMPORTANT

Adding a contact to a suppression list does not prevent Iterable from sending all blast campaigns to that contact. Suppression lists only prevent contacts from receiving the specific campaigns that the suppression list is applied to.

Internal lists

You can use internal lists to send proofs of messages to your teammates—without worrying about accidenally sending them to your customers. This can be helpful for reviewing and testing campaigns before you're ready to send them.

Creating a dynamic list

To create a dynamic list, navigate to Audience > Segmentation and set up a segmentation query. After building your query, click Save List > Save as a New Dynamic List to create the list.

Creating a new dynamic list

When you send a campaign to a dynamic list, Iterable selects all of the contacts who match the segmentation query at send time.

To learn more about lists and segmentation, see:

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