Iterable's Segmentation tool helps you identify groups of users in your audience with similar interests or behavior. Segmenting users is helpful for sending campaigns to the right audiences, directing users down different journey paths, and identifying users who are likely to convert in the future.
In this article
Segmentation in Iterable
The segmentation query builder is available in several places throughout Iterable:
- The Segmentation page
- Predictive Goals
- Journeys
- Dynamic Content Builder
The Segmentation page
On the Segmentation page, you can set up a segmentation query that returns a list of users who match your specified criteria. Then, you can save your results as a static or dynamic list and use it to send campaigns to a highly targeted audience.
To learn more about segmenting users on the Segmentation page, see Adding Users and Creating Lists.
Predictive Goals
Predictive Goals analyzes your historical data to predict which users are likely to convert on your business goals in the future — allowing you to connect customers with experiences that match their interests in order to encourage conversions.
To learn more about segmenting users with Predictive Goals, see Creating User Segments from Predictive Goals.
Journeys
There are three ways to segment users in journeys: Yes/No Split tiles, entry rules, and exit rules.
Yes/No Split tiles
Yes/No Split tiles let you send users down different paths at a certain point in a journey, depending on whether or not they have completed some action or have a certain attribute.
To learn more about segmenting users in journeys with Yes/No Split tiles, see Journey Setup: Filter Tiles.
Entry rules
Entry rules are filters that you can set up in the Start tile to prevent users from entering a journey if they're not part of your target audience.
To learn more about segmenting users in journeys with entry rules, see Optimizing Journey Performance.
Exit rules
Exit rules automatically remove users from a journey as soon as they complete a desired action or one of their user attributes changes.
To learn more about segmenting users in journeys with exit rules, see Removing Users from Journeys.
Dynamic Content Builder
Dynamic Content Builder lets you set up a content block in a message template that contains a query for displaying different message content to each recipient based on their individual attributes or behavior.
To learn more about displaying content dynamically to different segments, see Dynamic Content Builder.
Getting started
To learn more about the Segmentation tool and how to build a segmentation query, see:
Want to learn more?
For more information about some of the topics in this article, check out this Iterable Academy course. Iterable Academy is open to everyone — you don't need to be an Iterable customer!