Iterable supports two types of user lists: static and dynamic. This document describes these types of lists are and how to use them.
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Static lists contain a set of email addresses to which users must be explicitly added or removed.
To create a static list, take one of these approaches:
Navigate to Audience > Lists, click Import List, and use the wizard to upload a CSV file of subscribers (or specify users in a text input).
Alternatively, navigate to Audience > Segmentation and define a segmentation query to select users already in your project. After building your query, save the list by selecting Save List > Save as a New Static List(s):
This brings up the Save Users from Query into New List window, in which you can specify one or many lists to which Iterable should save the query's results:
- To trigger a workflow when a user joints a static list, use the Subscribed to List option in the workflow's trigger node.
- When using the segmentation tool to create a static list, there is an aggregate
list size limit of 5 million users. To create larger lists, import a list
or use the
Suppression lists and internal lists
Suppression and internal lists are special types of static lists. To create these types of lists, navigate to Audience > Lists, click Import List, and use the wizard.
Suppression lists exclude users from blast campaigns to which the lists are applied. They cannot be used as send lists.
A user's membership on a suppression list does not, in and of itself, prevent Iterable from sending all blast campaigns to that user. Instead, suppression lists prevent their users from receiving only those campaigns to which the lists have been specifically applied.
Internal lists should be used for internal purposes, such as sending proofs for review and testing.
Dynamic lists examine the users in your Iterable project, selecting those that match a specific query. For example, a dynamic list might search for people who have opened or clicked an email in the past 90 days (helping you to identify active users at any given moment in time).
When you send a campaign to a dynamic list, Iterable selects, at send time, the users who match its query.
To create a dynamic list, navigate to Audience > Segmentation and define a segmentation query. After building a query, click Save List > Save as a New Dynamic List button to create the list: