The following terms are relevant to your usage of Iterable:
This is another name for a standard marketing campaign that goes out periodically to a list. Think of the many weekly email newsletters you get in your inbox.
This type of campaign Triggered campaigns allow you to send a transactional or marketing message to a particular user after they take a specific action in your app or on your website.
Message channels are a way to manage unsubscribes for your different email types in Iterable. Read the Channels and Message Types guide.
Iterable supports JSON, RSS, and XML data feeds in order to customize/personalize the content you send out in your messages. An example e-commerce use case is to have a data feed of your on-sale items that gets automatically included into a template at send-time each morning.
As opposed to a static list, a dynamic list is constantly updated by our system to include any subscribers that fit the criteria/segment that you specified when you first created the list. Read the Static and Dynamic Lists Overview.
Events are actions that your users took, either relating to an email/push notification (e.g., opened an email), or on your site or mobile app (e.g., made a purchase). When an event is generated, it is thereafter associated with a user and can be used in segmentations and A/B tests. Read the Events Overview.
Experiments, or A/B tests, allow you to test different aspects of an email or a campaign. We'll run the tests for you and can even pick out a winner automatically. Read About Experiments.
Iterable can integrate with different systems in ways that will make your marketing more powerful and easy. We have integrations for Segment and Mixpanel, and can also integrate with almost any other system via our extensive APIs and webhook support. Read the Integrations guides.
Iterable lets you track the revenue (or other conversion metrics) that has been
generated from your campaigns by calling
This allows you to measure the ultimate effectiveness of your campaigns and their
ROI. For more information, read Tracking Conversions, Purchases, and Revenue.
This is a way to identify subscribers that have different characteristics. Iterable supports any number of segments, each using any number of criteria. Segments can be very general (e.g., users subscribed in the last 30 days) or very specific (e.g., users that have purchased more than $100 in the last 2 months but have not opened any of our emails in the last 30 days). Read the Segmentation Overview.
You can put any subset/segment of your subscribers into a list. A static list just means that the list won't change in the future unless you explicitly make changes to it. Read the Static and Dynamic Lists Overview.
Triggered campaigns are messages that get "triggered" by an action taken by your subscribers. This could be something that happens on your website or app (e.g., an abandoned shopping cart), subscribing to a list or any other property that gets set for a user (e.g., they give you their birthday). Read Activating a Triggered Campaign.
Templates are like the blueprints for your messages (emails or push notifications). A simple template is static and contains all the content that will be sent out, but we also support more sophisticated templates that can include personalized information, logic and data feeds, all incorporated into the template at send-time. Read the Introduction to Templates.
Journeys are a very powerful feature. A journey lets you map out exactly what to do with a customer segment, like sending a message, waiting a set amount of time (a "delay"), changing a property, etc. And journeys can be triggered by any event or property. Read the Journeys Overview.
This is another term for your subscribers or contacts. Every email address you have in Iterable is a user or subscriber/contact. Read the User Profile Overview.
Webhooks are a way to notify a web service that something happened, and optionally to take an action. Iterable's webhook support is a way to integrate it with any third-party system or your own backend.