New Iterable customers can choose to host their Iterable projects and data (personal and non-personal) on Iterable's European data center (EUDC), which is in Ireland.
Iterable's EUDC is GDPR-compliant, does not send data to the US, handles data storage and data processing, and offers feature parity with Iterable's US-based offering.
For more information about this feature, talk to your Iterable customer success manager.
In this article
Organizations and projects
In Iterable, a single organization can have multiple projects, each with separate data. All of an organization's projects must be hosted on the same data center — all in the US, or all in the EU.
UserID-based and hybrid projects only
Iterable's EUDC supports userID-based and hybrid projects, but not email-based projects.
For more information about the types of projects Iterable provides, read Project Types and Unique Identifiers.
Signing in to Iterable: region-specific URLs
To sign in to Iterable:
- For US-based projects, visit https://app.iterable.com.
- For EU-based projects, visit https://app.eu.iterable.com.
SAML SSO: region-specific URLs
US and EU-based projects use different single sign-on / ACS / reply URLs:
- US-based projects:
- EU-based projects:
For more information, read Setting Up Single Sign-On.
SMS providers for EU-based Iterable projects
To send SMS from EU-based Iterable projects, you can use:
- Iterable SMS.
- Your own Telnyx account.
For EU-based Iterable projects, Twilio is not supported.
For more information about SMS, read SMS Overview.
Email providers for EU-based Iterable projects
To send email from an EU-based Iterable project, you can use:
- Iterable's default integration with Amazon SES.
- An Iterable-managed integration with Mailgun, or your own Mailgun account.
- An Iterable-managed integration with Sparkpost, or your own Sparkpost account.
For EU-based Iterable projects, Sendgrid is not supported.
To learn more about setting up email in Iterable, read Email Setup.
Every Iterable API key is associated with a specific Iterable project, which means that it's also associated with a specific data center:
- API keys created in a US-based project can only be used with Iterable's US-based
API endpoints (base URL:
- API keys created in EU-based project can only be used with Iterable's EU-based
API endpoints (base URL:
For more information about API keys, read API Keys.
You can make API calls directly from Iterable's API docs: enter an API key, choose an endpoint, specify request parameters / a request body, and submit the request.
Iterable provides two sets of API documentation:
API docs for US endpoints - https://api.iterable.com/api/docs.
Requests submitted on this page are sent to Iterable's US-based API endpoints (base URL:
https://api.iterable.com). On this page, you can only use API keys associated with US-based Iterable projects.
API docs for EU endpoints - https://api.eu.iterable.com/api/docs.
Requests submitted on this page are sent to Iterable's EU-based API endpoints (base URL:
https://api.eu.iterable.com). On this page, you can only use API keys associated with EU-based Iterable projects.
Our API Overview provides information about each endpoint, too.
Iterable's mobile and web SDKs support Iterable's EUDC: