After sending a campaign to your users, you'll want to see how it performed. The information you learn can help you refine future campaigns to be more effective.
This article briefly describes various ways you can analyze campaign results in Iterable.
Campaign Analytics helps you monitor, analyze, and export key performance metrics for a specific campaign.
To access Campaign Analytics for a running or finished campaign, from the Campaign Review page, click the View Analytics button at the top right side of the page. You'll see the Campaign Analytics page, which looks something like this:
For more information, see Viewing Campaign Analytics
Messaging Insights helps you compare individual campaigns and review the aggregate performance of your campaigns.
To access Messaging Insights, click the View Insights button on the top of the Campaigns page, or navigate to Insights > Messaging Insights. Then, use the filters and metrics on the left and the date selector on the top to build a query that displays the campaigns you'd like to analyze. Your view will look something like this:
For more information, see Messaging Insights
Reports show you metrics for individual campaigns or journeys over a specified time range.
To learn how to create, view and export reports for your organization's marketing campaigns, see Reports.
The Dashboard allows you to monitor key metrics across all of your campaigns using customizable drag-and-drop widgets.
To learn how to configure the appearance and functionality of your dashboard, see Dashboard.
The Send Calendar gives you a high-level view of when you've sent or scheduled non-recurring blast campaigns.
To learn how to get a yearly, monthly, weekly, or daily view of all your campaigns, see Send Calendar.
As of October 2023, the alerts feature is in beta for select Iterable customers. Don't see it yet? Check back in a few weeks!
You can set up campaign performance alerts to receive notifications when a campaign isn't performing as well as expected. See Campaign Performance Alerts to learn more.