Editing Campaign Content

This article describes some of the tools and settings Iterable provides for creating and editing the content you'll send to recipients of a campaign.

# In this article

# Campaign content details

The options in the Content area vary, depending on whether you're creating a new campaign or editing an existing one.

• For new campaigns, you'll use this area to select an existing template or start a new design.
• For existing campaigns, you'll see a preview of the currently selected template.

# Selecting an existing template

For new campaigns, choose Browse Templates to select an existing template:

Select an existing template from any of these tabs:

• Templates - All templates for the message medium associated with a campaign.
• Campaign Content - Templates associated with existing campaigns.
• Journey Content - Templates associated with campaigns included in journeys.

When selecting a template, you can:

• Attach it directly to your campaign.

  Select the template you want to use and click Use Selected Template (on the bottom of the page) to create a copy of the template with its own templateId and associate it to your campaign. Changes to this template don't affect the original template.

• Attach it to your campaign and resolve data feed references.

  For templates with an associated data feed, you can choose to have Iterable resolve data feed references while creating the campaign, rather than at send time. This updates your campaign content to include the latest data feed data, before you even send it — but it doesn't allow for per-user content personalization, since the data feed is called only once (rather than for each user, at send time).

  To do this, select the template you want to use, pick a data feed from the Select Data Feed dropdown (in the tile for the selected template), and click Use Selected Template With Data Feed.

  Keep in mind:

  • This process resolves data feed references denoted by double square brackets, such as [[myDataFeedField]], and overwrites those references in the campaign content.
  • This process doesn't replace data feed references denoted by double curly braces, like {{myDataFeedField}}, which you might see in templates where the Merge the Data Feed and User Contexts option is enabled.
  • Data feed references that can't be resolved by the selected data feed are replaced in your campaign content with an empty string.

  TIP

  To learn how to use data feeds for per-user personalization (calling the data feed for each user at send time, not just once during campaign creation), read Personalizing Templates with Data Feeds.

# Creating a new template

Choose Start from Scratch to make a new template specifically for a campaign, with its own unique ID. The new template you create is available for use with future With this option, you'll need to choose a template editor:

For more information about template editors in Iterable, read:

• Template Editors Overview
• WYSIWYG Editor
• Side by Side Editor
• Drag and Drop Editor

# Replacing a campaign's template

To replace the content for a campaign that's in the Draft or Ready state, click Edit Campaign from the Summary area, then click Edit in the Content area to replace the template. Now, you have access to the same options you have when setting up a new campaign.

# Importing HTML

To import HTML to use as campaign content, click Browse Templates and then Import HTML (on the bottom of the page). You can upload a file from your machine or provide a URL.

# Template editing by medium

Editing campaign content in Iterable is just like editing a template. To learn about template editing for a specific message medium, read:

• Creating Email Templates
• Creating In-App Templates
• Creating Push Notification Templates
• Creating SMS Templates
• Creating Web Push Templates

# Next steps

Next, learn about Tracking Conversions, Purchases, and Revenue.