Iterable includes a number of tools that can help you understand the performance of your messaging campaigns. To learn how to use these tools, check out the following resources. Or, if you have a question about a certain performance metric, consider asking Nova Agent to help you. See Using Nova Agent.
# Iterable Command Center
The Command Center is the hub for all your Iterable tasks and projects. Use it to get a quick snapshot of some of the most valuable insights for your current project. Here, you can view the total number of messages sent (by channel) for the current project and specified time period, as well as the click, delivery, open, and bounce rates.
# Reports
Reports show you metrics for individual campaigns or journeys over a specified time range. Read this guide to learn how to create, view and export reports for your organization's marketing campaigns.
# Messaging Insights
Messaging Insights enables you to review the overall performance of your recent campaigns. Read this guide to learn how to filter your campaigns (by message medium, campaign type, campaign state, and campaign name or ID), compare individual campaigns and inspect your organization's aggregate user engagement over time.
# Intelligent Insights
Intelligent Insights provides a single place for you to access details about how your AI-enabled features are performing. Go to Insights > Intelligent Insights to access insights for Brand Affinity, Send Time Optimization, and Frequency Optimization. For more information, see Brand Affinity Insights, Send Time Optimization Insights, and Frequency Optimization Insights.
# Dashboard
The Dashboard allows you to monitor key metrics across all of your campaigns using customizable drag-and-drop widgets. Read this guide to learn how to configure the appearance and functionality of your dashboard.
# Send Calendar
The Send Calendar gives you a high-level view of when you've sent or scheduled non-recurring blast campaigns. Read this guide to learn how to get a yearly, monthly, weekly, or daily view of all your campaigns.
# Want to learn more?
For more information about some of the topics in this article, check out this Iterable Academy course. Iterable Academy is open to everyone — you don't need to be an Iterable customer!