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Event Tracking Overview

Tracking Events

The Iterable SDK provides easy code to track user events enabling your team to record a specific action at a given time. Iterable will also collect user track calls from your website, mobile-app, tablet or offline events to ensure all of your events aggregate back to the same user across multiple devices.

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Event tracking specifications

Before you start adding Iterable event tracking SDK code to your app, you will want to spec-out which events to track. At a high level, you will want to think about each of the milestones within your user journey (sign up, viewed product, add to cart, purchase, share). Your assigned Iterable Implementation Consultant can assist on this section but we also have some recommended events in the following sections.

NOTES

It is not recommended to add a session event or app launch event to your app because it happens far more frequently than other events. This creates a noise and can distract from the main signal coming from your data.

Attribution definition

Campaign Attribution is the idea of attributing (or giving credit) a particular conversion event (or user action) to a given campaign.

For example, if you are testing different content in three push notification campaigns, you will want to track and attribute your conversion event to ensure your team knows which push notification is most effective for your given user base. Some common custom conversion events could be: Started_Trial, Shared_Item_With_Friend, Added_Item_to_Cart.

Attribution methodologies

Here are the two options for attribution when creating a campaign within Iterable:

Attribution Methodologies

  1. Campaign ID explicitly set

    Only conversion events with a campaignId field set to this campaign will be attributed to the campaign.

  2. Attribution window

    When the attribution window is chosen, all custom conversion events in the given time frame will be automatically attributed to the that particular campaign.

To learn more, read Tracking Conversions, Purchases, and Revenue.

Offline events processing

Iterable's mobile SDKs can capture up to 1000 events that occur while a device is offline, and save them to Iterable when a network connection is available. For details about how to use this feature, read Offline events processing

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