Which events should you track for your app? That depends on what industry your app belongs to. This article provides a list of the events we recommend recording for the following app types:
- E-commerce
- Travel
- Gaming
- Entertainment & streaming
- Banking & financial
In this article
E-commerce
NOTE
If you use Shopify, check out our Shopify Integration.
SignupLoginAdd_to_cartAbandon_cartAdd_to_wishlistInitiated_checkoutPurchaseShareChurnSubscription
Travel
NOTE
Iterable maintains all your events in perpituity, which is ideal for travel apps.
SignupLoginStarted_bookingAbandon_bookingPurchaseShareChurnSubscription
Gaming
LoginSignupPurchaseLevel_achievedTutorial_completionShareInviteBonus_claimed
Entertainment & streaming
NOTE
Iterable events are as close to real-time as possible, so you can rely on time-sensitive event triggers.
LoginSignupStart_trialPurchaseMedia_playShareInviteMedia_save
Banking & financial
NOTE
Please do not include any personal identifiable financial information in your Iterable events.
Registration_submittedSignupFill_loan_formSubmit_loan_applicationLoan_acceptedLoan_rejectedPaymentPayment_completed