This document lists comprehensive sets of Iterable track events for several verticals. Each vertical listed below contains carefully selected track events that we recommend recording.
Table of contents
E-commerce
NOTES
If you are using Shopify, please check out our Shopify Integration.
- Signup
- Login
- Add_to_cart
- Abondan_cart
- Add_to_wishlist
- Initiated_checkout
- Purchase
- Share
- Churn
- Subscription
Travel
NOTES
Iterable maintains all you events in perpituity which is ideal for travel apps.
- Signup
- Login
- Started_booking
- Abondan_booking
- Purchase
- Share
- Churn
- Subscription
Gaming
NOTES
Gaming apps include games such as arcade, strategy, educational games and even gambling. The events that we recommend recording in gaming apps are in-app purchases, sharing on social media and inviting friends.
- Login
- Signup
- Purchase
- Level_achieved
- Tutorial_completion
- Share
- Invite
- Bonus_claimed
Entertainment & Streaming
NOTES
Iterable events are as close to real-time as possible, so you can rely on time sensitive event triggers.
- Login
- Signup
- Start_trial
- Purchase
- Media_play
- Share
- Invite
- Media_save
Fintech - P2P lending
NOTES
Please do not include any personal identifiable financial information within your Iterable events.
- Registration_submitted
- Signup
- Fill_Loan_form
- Submit_loan_application
- Loan_accepted
- Loan_rejected
- Payment
- Payment_completed
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