With Iterable, marketers can send messages to mobile users and receive data about the ways those users are interacting with their mobile apps.
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Sending messages to mobile users
Iterable can send various types of messages to mobile users:
Push notifications - Notifications alerting users to promotions, content, or features in your app. Push notifications can be delivered to a device no matter if the associated mobile app is open or not (depending on device settings).
In-app messages - Customizable messages to a user while a mobile app is open, useful for promoting special offers or to direct users to app content or call attention to features.
SMS messages - Text messages delivered to a user's phone number.
In-app messages and push notifications sent with Iterable can contain deep links, which launch an associated mobile app to show a specific piece of content.
Sending data from mobile apps to Iterable
To send data back to Iterable, mobile apps can use Iterable's SDKs or API:
For example, mobile apps can send user profile data, events, and conversions and purchases.
Developer guides
To learn how to set up your mobile apps to work with Iterable, read our developer documentation.