With Iterable, marketers can send messages to mobile users and receive data about the ways those users are interacting with their mobile apps.
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Sending messages to mobile users
Iterable can send various types of messages to mobile users:
Push notifications - Notifications alerting users to promotions, content, or features in your app. Push notifications can be delivered to a device no matter if the associated mobile app is open or not (depending on device settings).
In-app messages - Customizable messages to a user while a mobile app is open, useful for promoting special offers or to direct users to app content or call attention to features.
SMS messages - Text messages delivered to a user's phone number.
In-app messages and push notifications sent with Iterable can contain deep links, which launch an associated mobile app to show a specific piece of content.
Sending data from mobile apps to Iterable
To send data back to Iterable, mobile apps can use Iterable's SDKs or API:
To learn how to set up your mobile apps to work with Iterable, read our developer documentation.