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  1. Iterable Support Center
  2. User Guides
  3. A/B Experiments

A/B Experiments

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  • Experiments Overview
  • A/B Experiment Metrics
  • Understanding A/B Testing Analytics
  • A/B experiments on subject line, preheader text, and sender name
  • A/B experiments on the message body
  • Send Time Optimization Experiments
  • Holdout Groups
  • Segment on Users Who Received a Specific A/B Experiment Variant
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