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  1. Iterable Support Center
  2. User Guides
  3. A/B Experiments

A/B Experiments

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  • About Experiments
  • Managing Experiments
  • Planning an Experiment
  • Creating a New Experiment
  • Setting up an Experiment
  • Creating Variations and Launching an Experiment
  • Experiment Metrics and Winner Selection
  • Campaign Variation Types
  • Evaluating Holdout Groups
  • Segmenting Experiment Participants
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