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Zinrelo + Iterable Integration

When you connect Zinrelo with your Iterable account, you can send information about your loyalty program from Zinrelo to Iterable and use it to personalize your marketing campaigns.

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Overview

With this integration, every new transaction in your loyalty program triggers a data sync from Zinrelo to Iterable.

Zinrelo creates a ZinreloLoyaltyData object on each user's Iterable profile and uses this object's attributes to store information about your loyalty program. As these values change in Zinrelo, they'll be kept up to date in Iterable.

Zinrelo syncs two kinds of data to Iterable:

  • Loyalty data properties

    The ZinreloLoyaltyData object contains fields that you can reference in your Iterable campaigns (for example, ZinreloLoyaltyData.zrl_first_name).

  • Event properties

    Whenever a loyalty action occurs, Zinrelo sends an event to Iterable to trigger a data sync. This event has properties that you may want to reference in your campaigns (for example, zrl_activity_points).

Setup instructions

In Iterable

  1. Navigate to Integrations > API Keys.
  2. Click New API Key.
  3. Give your API key a name (for example, "Zinrelo Integration") and select Server-side.
  4. Click Create.
  5. Copy the API key to your clipboard.

TIP

Keep a copy of your API key in a safe location. Once you finish setting up this integration, you won't be able to see it again.

In Zinrelo

  1. Navigate to General > Apps and select Iterable.

  2. Paste in the Iterable API key you created in the previous step.

New actions in your loyalty program will start triggering updates in Iterable.

NOTE

To sync historical Zinrelo data to Iterable, ask your Zinrelo customer success manager for a .csv file with all data on existing users. Then, import this data into Iterable as a list.

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