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Auryc + Iterable Integration

Iterable integrates with Auryc to enable clients to define and track engagement via a visual event tagger that eliminates the burden of instrumentation via code. No more trackEvent(). Just point, click and tag!

Once these events are tagged, events are sent at a desired frequency (real time, hourly, daily) to Iterable to allow the configuration of the rules-based re-engagement through journeys or messaging campaigns. Each event ingested by Iterable and sent by Auryc includes a session replay link which shows a video session of the user's activity.

Push Auryc engagement events to Iterable

NOTE

Your Auryc customer success manager will complete most of this process for you.

  1. Get an Iterable API Key.

    In Iterable, you can create an API key by going to Integrations > API Keys.

  2. Define events in Auryc. Use Auryc's Event Marker or API to instrument an engagement event:

    • Using Event Marker:

      The following screenshot shows the definition of a Click:PDPAddToCart event:

      Defining events

    • Using Auryc's API:

      Call auryc.track("Click:PDPAddToCart") to send an event to Auryc.

  3. Identify the visitors

    Auryc will use email as the user ID when uploading events to Iterable. Use one of the following two methods to associate visitors with their emails to Auryc:

    • Call auryc.identify("user@example.com")
    • Reach out to Auryc customer success manager to set up metadata-driven automatic email collection

  4. Set up the integration. Provide the following information to the Auryc customer success team:

    • Iterable API key obtained in Step 1
    • A list of events to send to Iterable
    • Frequency of import from Auryc to Iterable (hourly or daily)

  5. Analyze and use the events in Iterable

    After step 4 is complete, Auryc automatically sends the engagement events to Iterable associated with the email, and these events can then be used by Iterable as triggers in campaigns.

    The screenshot below shows an Auryc user profile for a user who has clicked party supply and added an item to their shopping cart. The corresponding events are:

    • L3:HTO->VS>SuperBowlPartySupplies
    • Click:PDPAddToCart

    Userp profile

    Auryc will then send these events to Iterable using the POST /api/events/track Iterable API endpoint. These events will then be visible in the user's Event History on their user profile.

  6. Analyze user journey in Auryc

    The session replay URL sent to Iterable allows you to analyze user journeys in Auryc. Click the URL to start watching the session replay. The following screenshot shows an example of the session replay:

    Cart

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