Before creating a predictive audience, learn where you'll find information that can help you understand the audiences you create.
# In this article
# Browse the Predictive Audiences page
Sign in to Iterable and navigate to Insights > Predictive Audiences.
On the Predictive Audiences page:
Create a new predictive audience using one of the available templates or from scratch.
Edit or delete an existing predictive audience.
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Review the status of all predictive audiences. Only audiences with a Ready status provide information you can use to evaluate a prediction.
- Preparing - The audience is being processed; results will be available within 12-24 hours.
- Ready - The audience has been generated, and the results can be viewed.
- Refreshing - An audience is being refreshed to reflect changes to your data over the past month. Results will be available within 12–24 hours.
- Deleting - The audience is being deleted and can’t be accessed. If you think it’s been deleted in error, contact the person listed under Last Modified.
- Needs review - We can’t process this audience—the criteria might be too broad or too narrow, or there may be insufficient data for a meaningful prediction. Revisit the criteria you’re using.
- System error - An error prevented the audience from being generated. Contact Iterable.
Find out who created a predictive audience and when, by hovering the date under Last modified.
Find out who last modified a predictive audience and when, using the avatar under Last modified.
Check when the prediction was last refreshed.
View a predictive audience's predictive strength. See Predictive strength.
To display more information about a specific predictive audience, click the predictive audience’s name to open the Audience Details page.
# View the Audience Details page
Once a prediction has a Ready status, you can review it on the Audience Details page, which will look something like this.
Here, you'll see the audience criteria, user profile field name, and description you defined when you created the audience. You'll also see a status, a predictive strength score, and an interactive view of your prediction results, including the events and properties that Explainable AI indicates have the greatest potential to influence your outcomes.
For more information about how to interpret your prediction, see Evaluate your prediction.