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GrowthLoop + Iterable Integration

GrowthLoop is a composable customer data platform (CDP) that enables marketers to build audiences, orchestrate journeys, and activate campaigns directly from data in their data warehouse.

This article outlines the steps necessary to set up Iterable as a GrowthLoop destination and begin exporting audiences for activation.

# In this article

# Requirements

To use this integration, you must have an active GrowthLoop account.

# Setup instructions

To connect your Iterable and GrowthLoop accounts, you'll create a server-side API key in Iterable and enter it when you set up Iterable as a destination in GrowthLoop.

# In Iterable

  1. Sign in to your Iterable account, and go to Integrations > API Keys.

  2. Click New API Key.

  3. Give the API key a name (for example, "GrowthLoop"), select Server-side, and click Create.

  4. Copy and save the generated API key in a secure location. Once you close this window, you won't be able to view the full API key again.

    Creating an Iterable API Key

# In GrowthLoop

  1. Sign in to your GrowthLoop account, and select Destinations on the left side of your GrowthLoop home screen.

    The Destinations menu

  2. Click New Destination on the top right.

    Adding a new destination

  3. When the Select Destination window opens, type "Iterable" into the search bar and click Add Iterable.

    Adding Iterable

  4. Configure the connection with the following information:

    • Destination Name: This is how the destination will be named and referred to in GrowthLoop. We recommend something easy to read (like "Iterable") so everyone on your team knows its purpose.

    • Sync Frequency: How often your audiences will be synced to Iterable. Marketers can always change the frequency of an export, but this sets the default.

    • API Key: The API key you created in Iterable in the previous step.

  5. Click Create.

    Configuring the destination

# Using the integration

To export audiences from GrowthLoop to Iterable, follow these instructions:

  1. In GrowthLoop, select Audiences from the left sidebar. From here, you can either select an existing audience or create a new one.

    The Audiences page

  2. Select or create your audience, then click Export Audience.

    The Export Audience button

  3. In the Create Export view, search for your Iterable destination and click Select.

    Creating an export

  4. In the Export Settings tab, configure your desired campaign type and export schedule.

    Configuring the export

  5. Next, configure your Match Field settings. Currently, only Email is supported (with potential for more options in the future).

    Match Field settings

  6. Click Export.

  7. To make sure your export was successful, go to the Exports tab. From here, you can view the activity tracker and make any necessary scheduling changes.

    Export Complete

  8. To see your audience in Iterable, sign in to your Iterable account, and go to Audience > Lists.

# Questions?

Have questions about this integration or need help? Reach out to GrowthLoop's support team at support@growthloop.com.

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