Unknown User Profile Creation

Unknown User Activation creates profiles for unidentified visitors who satisfy criteria you define in your Iterable project, so you can send personalized messages to previously unreachable users. You can create up to 10 sets of criteria per project.

To set up criteria, choose the qualities you want new users to have, create a criteria set, and review the unknown users who match. You can edit, add, or archive criteria as needed. If you already have 10 criteria sets, archive one to add a new set.

# In this article

# Mapping data to profile creation criteria

When configuring profile creation criteria, consider how your data is structured. Criteria that triggers the conversion of a visitor to an unknown user might include:

• User profile fields that define a user characteristic. For example, to focus on converting users who receive push messages, you might include a user profile field called hasMobileApp.

• Unique custom events that track actions users take. For example, maybe a luxury apparel site would track clicks for certain types of merchandise with a custom event like premiumClick that has fields like jewelry, shoes, etc.

• Iterable purchase events. For example, track changes to a user's shopping cart.

# Adding unknown user profile creation criteria

After the SDKs are configured, but before your engineers enable Unknown User Activation in your mobile apps and website, configure your Iterable project to support Unknown User Activation. Then, create the criteria sets that will trigger the conversion of a visitor to an unknown user (up to 10 sets).

1. Enable Unknown User Activation in Iterable.
   In your Iterable project, go to Settings > Project Settings and select Enable Unknown User Activation.

2. Create profile creation criteria.

   • From Audience, select Unknown User Activation, and click New Criteria.

   • Select events or user profile fields, frequency operators, and values. For example, if you want the SDKs to create an unknown user profile in Iterable when a current, unidentified user is associated with the state of California you could segment for users with a contact property that has a value of state = California.

     

   • Under Details, provide a name and description, and choose whether or not to enable the criteria set.

3. View details about unknown users. Go to Audience > Unknown User Activation to view your project's profile creation criteria sets, whether they're active, and how many user profiles each of them has created.

   

# Managing existing unknown user criteria

From the Unknown User Criteria page, you can archive selected criteria or turn it off or on. Because profile creation criteria can't be edited, if you want to change something about a criteria set, you'll need to create a new one. If you've already enabled the maximum 10 sets, you'll need to disable one before you can add a new one.

• Turn off a criteria set to prevent users who satisfy the criteria from being added to your project. Users who've already been added to a project based on this criteria are not impacted by this change. Once you turn off a criteria set, it no longer counts toward the 10-criteria maximum.

• Turn on a criteria set to re-enable a previously turned-off criteria set so that users who satisfy the criteria start getting added to your project. Once you turn on a criteria set, it counts toward the 10-criteria maximum.

• Archive a criteria set to remove it from the Unknown User Criteria page. You can unarchive a criteria if you need to re-enable it in the future.

To view archived sets, filter on the Archive status on the Criteria index page.

# Next steps

View and create a list of the users who match your unknown user criteria so you can reach out to them with messaging that's designed to engage new users. See Segmenting Unknown Users.