The ZeroBounce + Iterable integration lets you validate your users' email addresses and ensure good deliverability to prevent email bounces and protect your sender reputation.
Setup instructions
In Iterable
Step 1: Create an API key
- Go to Integrations > API Keys.
- Click New API Key.
- Give your API key a name (for example, "Zerobounce Integration") and select Server-side.
- Click Create.
- Copy the API key to your clipboard.
IMPORTANT
Store your API key in a safe location. Once you close this menu, you won't be able to view the full API key again.
In ZeroBounce
Sign in to your ZeroBounce account and click Integrations.
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Select Iterable.
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Enter the API key you created in Iterable, then click Connect.
Using the integration to validate Iterable lists
Real-time validation
With Auto Validation, you can automatically validate any new contact added to the ZeroBounce + Iterable integration. To enable this feature, sign into your ZeroBounce account, and open the ZeroBounce + Iterable integration. Under Real-Time Validation, switch the Auto Validation toggle to ON. With this feature enabled, ZeroBounce validates your new contacts automatically once they're added to your integration, ensuring they are valid and deliverable.
NOTE
ZeroBounce uses a volume-based pricing structure. Keep this in mind when choosing whether or not to enable Auto Validation and when choosing which and how many lists to schedule for validation.
The Results Mapping option lets you customize the names of the fields and/or tags that are generated when you run validation or scoring operations. This helps you more effectively manage your data and ensure consistency between field names.
Scheduling validation and scoring
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In your ZeroBounce dashboard, go to the Iterable integration. Choose the Iterable list(s) you wish to import, or select All Contacts.
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Select your desired options for scoring or validation:
- Scoring - Helps identify catch-all email addresses that are likely to be valid based on recent email activity.
- ZeroBounce Activity Data - Uses interaction data to identify emails that have been opened, clicked, forwarded, or unsubscribed. (The matching process is performed in-house through ZeroBounce's infrastructure, and your data is not transferred or shared with any third parties.)
After making your optional selections, click Validate.
To learn more about this integration, see the following ZeroBounce support articles: