Once you've started sending WhatsApp campaigns and your users are engaging with them, you can monitor their performance using Iterable's reporting tools.
NOTE
To add WhatsApp Messaging to your Iterable account, talk to your customer success manager.
In this article
Required permissions
To work with Messaging Insights in Iterable, you'll need various permissions:
| Action | Required permission |
|---|---|
| View Messaging Insights | View Reports |
| Save views in Messaging Insights | Create and Manage Reports |
Viewing performance data for a WhatsApp campaign
You can view delivery and performance metrics for an individual WhatsApp campaign on its Campaign Analytics page. To get there, go to Messaging > Campaigns, open the campaign you’re interested in, and click View Analytics in the upper right corner of the page.
From here, you can click into the individual campaign metrics you want to analyze. To learn more about analyzing a campaign’s performance, see Campaign Analytics.
Evaluating WhatsApp channel performance
You can view aggregate delivery and performance metrics for all of your campaigns — including WhatsApp campaigns — from the Messaging Insights page. To get there, go to Insights > Messaging Insights.
From here, you can use the filters and metrics options in the left side panel to view the data you’re interested in.
WhatsApp events and metrics
As users receive and interact with your WhatsApp campaigns, you can track various WhatsApp–related events. These events are the basis for the WhatsApp–related metrics that you can view in Campaign Analytics and Messaging Insights.
You can export these events using webhooks in order to trigger automations in other systems. To learn more, see Webhooks Overview.
TIP
You can view a user's WhatsApp events by navigating to Audience > User Lookup
and pulling up their user profile. Or you can query a user's events by calling
GET /api/events/{email}.
Send (whatsAppSend)
The WhatsApp campaign was sent to the user.
Bounce (whatsAppBounce)
The WhatsApp campaign couldn’t be delivered to the user.
Send skip (whatsAppSendSkip)
The WhatsApp campaign was not sent to the user. To learn about possible reasons for send skip events, see Reasons for Send Skip Events.
Received (whatsAppReceived)
The user sent a WhatsApp message to your business. This could be either because the user reached out unprompted (user-initiated conversation) or because they sent a quick reply in response to one of your business-initiated campaigns.
Read receipt (whatsAppSeen)
The user opened the message.
Click (whatsAppClick)
The user clicked a link in the WhatsApp message. (Link tracking must be set up.)
These events are logged on user profiles and can be viewed and analyzed on the Campaign Analytics and Messaging Insights pages.
To learn more about the metrics that are calculated for WhatsApp campaigns, see Metric Definitions.
Want to learn more?
For more information about some of the topics in this article, check out these Iterable resources. Iterable Academy is open to everyone — you don't need to be an Iterable customer!
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