The Tealium + Iterable integration lets you take action on event and engagement data captured and organized in Tealium. Each event or user update captured by Tealium can trigger a journey or user profile update in Iterable.
In this article
Connecting Iterable to Tealium
To set up the Tealium + Iterable integration, see Tealium's Iterable Connector Setup Guide or contact your Iterable customer success manager.
Sending Iterable events to Tealium
The Tealium + Iterable integration is bidirectional! In addition to importing events from Tealium into Iterable, you can also send Iterable events to Tealium via webhooks. To set this up, see Tealium's Iterable Incoming Webhook Setup Guide.
This integration was previously supported through a different Tealium connector, which is now deprecated. Make sure to consult the current connector documentation when setting up this integration.