Iterable now integrates with Shopify, enabling you to automate your multi-channel marketing strategy based on user actions in your Shopify e-commerce website. Simply drop your Iterable API key into the Iterable Shopify app to boost retention and ROI with campaign strategies like cart abandonment and repeat purchase.
The Iterable Shopify App is currently private. Customers should work with their CSMs to install the app with a private link.
If you’re not already an Iterable client, click here to request a demo and discuss how the Iterable Shopify integration can work for you.
This guide walks through the setup of the Iterable Shopify App, which forwards the properties and actions of your Shopify store users to Iterable. Once enabled, the application will sync your customers’ details, their actions on site (cart updates, purchases, product views), and product information in real time with your Iterable project. In addition, there is the option to perform a backfill of your store to bring in historical users’ profiles and their past orders.
The following will guide you through the process to install the Iterable App onto your Shopify store:
- Enter your Shopify domain:
- Provide the email of your Shopify and Iterable account admin—once the backfill has completed, this address will receive a status email. Enter the API key of the project you would like to sync with your store.
- Upon a successful connection, the following screen will appear to introduce you to the application’s features.
- Configure your settings for the synchronization of customer and product data to Iterable from Shopify. The Import from field will pull in historical data from the selected date:
- Select the webhook types you would like to forward to Iterable as part of the Global Tracking. You can also update your Iterable API key here, as needed.
You’re all set once these steps have been completed. You will now see Shopify users, events, and products within your connected Iterable project.
Note: Once the historical backfill has been completed, an email will be sent with a count of all customers, historical orders, and products that have been synced. All historical orders will contain a data field, historical_backfill, to indicate their status.
The Shopify application will send user cart and purchase information to Iterable via the Iterable Commerce API:
- updateCart: track items added and removed from the customer’s cart.
- trackPurchase: track the purchase and items in the order.
A cart abandonment or a transactional message can be set up using the Workflow Studio:
- Select the trigger type for the start node.
- Add a send node (or any other number of actions to take) once a customer has performed these commerce events.
Message campaigns around other tracked events such as product views, cancelled orders, and refunds can also be built in the Workflow Studio. For example, use a product view custom event to browse abandonment campaigns or to encourage browsing users to make a purchase.
- Page View (off by default)
- Product View
Tracked via Shopify Webhooks:
- Customers: Iterable users update as customers create/update their accounts.
- Fulfillment: Tracking information is sent into Shopify if the store is integrated with a carrier; fulfillment information is sent to Iterable.
- Orders: Order completion steps such as creation, cancellation, deletion, etc. to be passed to Iterable
- User Interface for Customer Field mapping: Allow admins to map fields to Iterable attributes (Currently in private beta).
- Product Listing and Inventory Levels: Items synced as they are created.
Listing of Shopify webhooks used (Shopify page):
- Cart creation: a webhook will be sent every time a cart is created.
- Cart update: a webhook will be sent every time a cart is updated.
- Checkout creation: a webhook will be sent every time a checkout is created.
- Customer creation: a webhook will be sent every time a new customer is created.
- Customer deletion: a webhook will be sent every time a customer record is deleted.
- Customer disable: a webhook will be sent every time a customer account is disabled.
- Customer enable: a webhook will be sent every time a customer account is enabled.
- Customer update: a webhook will be sent every time a customer record is updated.
- Draft order creation: a webhook will be sent every time a draft order is created.
- Fulfillment creation: a webhook will be sent every time a fulfillment is created on an order.
- Fulfillment update: a webhook will be sent every time fulfillment is updated on an order.
- Order cancellation: a webhook will be sent every time an order is canceled.
- Order creation: a webhook will be sent every time an order is created.
- Product creation: a webhook will be sent every time a product has been created.
- Product deletion: a webhook will be sent every time a product has been deleted.
- Product update: a webhook will be sent every time a product has been updated.
- Refund create: a webhook will be sent every time a refund is issued.
Shopify accepts marketing flags on the Shopify Customer Record (for example, a flag indicating whether or not the user would like to be kept up to date on news and exclusive offers). This is reflected on a user’s profile via a boolean field, accepts_marketing, to be utilized if you do not have a separate 3rd party preference center solution.
*Please contact your CSM to get this set up.
Shopify Administrative Portal
An administrative portal will be exposed where the Shopify merchant will have the ability to configure the following:
- Iterable API key
- Iterable account key
- Toggle on/off behavioral events
- Toggle on/off Orders Feed
- Toggle on/off User Feed