Iterable's native integration with Mixpanel allows you to measure and deeply understand the impact of Iterable messaging campaigns on your product and users within Mixpanel. Effortlessly pass campaign metrics from Iterable to Mixpanel simply by entering your Mixpanel account token in Iterable's dashboard.
If you’re not already an Iterable client, request a demo to discuss how the Iterable and Mixpanel integration can work for you.
To integrate Iterable with Mixpanel, follow these steps:
In Iterable, navigate to Integrations > Third Party.
Click on Add New Integration:
Select Mixpanel and enter your token from your Mixpanel account:
Iterable will now automatically send events to Mixpanel, and Mixpanel can use these events for various types of analysis. Supported events include:
- Email Delivered
- Email Opened
- Email Link Clicked
- Email Marked as Spam
- Email Bounced
- Push Delivered
- Push Bounced
- Mobile App Uninstalled
- Push Opened
- SMS Delivered
- SMS Bounced
- SMS Received
Here is an example of a live view in Mixpanel: