Iterable's native integration with Mixpanel allows you to measure and deeply understand the impact of Iterable messaging campaigns on your product and users within Mixpanel. Effortlessly pass campaign metrics from Iterable to Mixpanel simply by entering your Mixpanel account token in Iterable’s dashboard.
*You will need both an Iterable and a Mixpanel account.
If you’re not already an Iterable client, click here to request a demo and discuss how Iterable and Mixpanel can work together for you.
1. Begin by going to Integrations --> Third Party.
2. Then click on Add New Integration.
3. From there, you can select Mixpanel and add in your Token number from your Mixpanel account.
4. Iterable will now automatically send information, such as emailSend, emailOpen, and emailClick to Mixpanel, which then can be used in various types of analysis.
5.Here is an example of a live view in Mixpanel: