Iterable's native integration with Mixpanel allows you to measure and deeply understand the impact of Iterable messaging campaigns on your product and users within Mixpanel. Effortlessly pass campaign metrics from Iterable to Mixpanel simply by entering your Mixpanel account token in Iterable's dashboard. From Mixpanel, you can now sync cohorts directly into Iterable for reengagement.
NOTE
*API Key and Auth Token are used interchangeably throughout this article.
This integration requires an Iterable account and a Mixpanel account.
If you’re not already an Iterable client, request a demo to discuss how the Iterable and Mixpanel integration can work for you.
Update
This integration is now bidirectional and supports syncing cohorts from Mixpanel to Iterable. You can find integration instructions on Mixpanel's support site here.
Instructions
To integrate Iterable with Mixpanel, follow these steps:
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In Iterable, navigate to Integrations > System Webhooks:
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Click Create Webhook:
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Add in the following information:
Endpoint URL: https://api.mixpanel.com/track
Auth Type: Basic Auth Token: Your Mixpanel API Key (retrieved from your Mixpanel account dashboard)
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Iterable will now automatically send events to Mixpanel, and Mixpanel can use these events for various types of analysis. Supported events include:
- Email Delivered
- Email Opened
- Email Link Clicked
- Email Marked as Spam
- Email Bounced
- Unsubscribed
- Subscribed
- Push Delivered
- Push Bounced
- Mobile App Uninstalled
- Push Opened
- SMS Delivered
- SMS Bounced
- SMS Received
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Here is an example of a live view in Mixpanel:
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