Iterable's native integration with Mixpanel allows you use Mixpanel to measure and deeply understand the impact of Iterable messaging campaigns on your product and users. You can effortlessly pass campaign metrics from Iterable to Mixpanel by simply entering your Mixpanel account token in Iterable's dashboard.
This integration is bidirectional and supports syncing cohorts from Mixpanel to Iterable. For more information, check out Mixpanel's integration instructions.
NOTE
This integration requires an Iterable account and a Mixpanel account.
There are some settings that your Iterable CSM needs to enable before this integration will function. Please notify them of your desire to connect Iterable and Mixpanel and they can get you set up.
If you’re not already an Iterable customer, request a demo to discuss how the Iterable and Mixpanel integration can work for you.
Instructions
To integrate Iterable with Mixpanel, follow these steps:
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In Iterable, navigate to Integrations > System Webhooks:
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Click Create Webhook.
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Configure the system webhook:
Endpoint URL:
https://api.mixpanel.com/trackStatus: Enabled
Authentication: Basic
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Authentication Token: Your Mixpanel project token
To find this token, navigate in Mixpanel to Settings >
Your Org> Projects, select your project, and scroll to Access Keys:
Custom HTTP Headers: No custom HTTP headers needed.
Select the types of events that Iterable should send to Mixpanel.
Click Save Webhook.
Iterable will now automatically send the selected events to Mixpanel, and Mixpanel can use these events for various types of analysis. For more details about these events, read System Webhooks.
Here is an example of a live view in Mixpanel:
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