The OneSpot + Iterable integration lets you easily populate Iterable messages with highly customized and personalized content from OneSpot's engagement profiles.
OneSpot integrates with Iterable through a data feed. The OneSpot integration team will build the data feeds as part of the implementation process.
Template integration
OneSpot will deliver a JSON payload to Iterable that includes data attributes for one to many content assets.
This JSON includes attributes such as:
- Title:
[[title]] - Image URL:
[[image]] - Clickthrough URL:
[[link]] - Description:
[[desc]]
Once the JSON is loaded, Iterable variables can be used to extract the data and incorporate it into the template.
Data feed configuration
The OneSpot integration team will do the initial data feed configuration. The initial data feeds can be copied and modified as needed to produce different variations. Feeds can be named to reflect built in themes or filtering options.
Mapping parameter
OneSpot uses a SHA1 hash of the subscriber's email address to connect the subscriber to a web behavior profile. The parameter should be added to all email links similar to UTM parameters for Google Analytics tracking.
&os_ehash={{defaultIfEmpty [hmacSHA1 userId] "noEmail"}}