Wrench.AI allows you to add data science and AI-driven marketing insights, automate hours of individual user research, assign personas and segmentation plans, tag users with prescribed campaigns, assign AI-generated lead scores, and empower your marketing, sales, and support teams with custom user insights that enable you to build better relationships and scale them—all without compromising users' trust.
Wrench.AI Integration Overview
The current Wrench.AI-Iterable integration has two parts. The first is a one-way
system webhook that forwards real-time data captured by Iterable to Wrench.AI. All
system events listed in the System Webhooks
document are sent to Wrench.AI's HTTP API with an event name that corresponds
to the webhook (for example,
Once data has been analyzed, processed, and created by Wrench.AI, data is pushed back to Iterable, creating new user-specific data fields like category sophistication, persona types, lead score, etc.
Setting up Wrench.AI Integration
In Iterable, create a server-side API key. Name this API key something like
Wrench.AI. Once you've created it, copy it.
Connect with a Wrench.AI account rep at email@example.com and give them the API key.
Your Wrench.AI account rep will confirm and give you with a copy of a webhook endpoint URL.
In Iterable, create a system webhook.
- For Endpoint URL, use the URL provided by Wrench.AI.
- For Status, select Enabled.
- For Authentication, select None.
- Select the types of events you'd like the webhook to send.
That’s it! Within 24 hours, you can confirm data has arrived in your Iterable account by looking for AI-enabled insights in User Lookup or in newly-created lists.
If you have any questions or need help setting up Wrench with Iterable, contact your customer success manager or firstname.lastname@example.org.