Instapage + Iterable Integration

The Instapage + Iterable integration lets you use the email addresses you capture in Instapage to trigger journeys, build dynamic user segments, and create and update user profiles in Iterable. You can connect your Instapage account to Iterable using Zapier, which lets you pass data to Iterable from other apps without any coding.

For this integration method, you'll need:

• An Instapage account
• A Zapier account

# Setup instructions

# In Iterable

1. Go to Integrations > API Keys.
2. Click New API Key.
3. Give your API key a name (for example, "Instapage Integration") and select Server-side.
4. Click Create.
5. Copy the API key to your clipboard — you'll use it a later step.

# In Zapier

Create a new Zap.

# Add a trigger for your Zap

1. To set up a trigger for your Zap, follow the instructions in Instapage's support doc Integrating with Zapier.

# Add an action for your Zap

1. For the action app, select Iterable.

2. For the trigger event, select Create a User.

   

3. For the app account, enter the Iterable API key you created earlier.

4. Set up the action by telling Zapier which data to send to Iterable. Iterable's POST /api/users/update API endpoint accepts the following fields:

   • Email: The user's email address. Will populate when you select the Email tag in Instapage.

   • User ID (Optional for email-based projects): The user’s Iterable userId. Will populate with the Recipient ID tag from Instapage.

   • JSON Data Fields: A JSON object that is passed to the Iterable API with the user's data fields. (Requests containing data fields with data types that conflict with previous requests will be rejected.)

     Example:

     {
        "favoriteColor": "blue" 
     }
     

   • Merge Nested Objects?: Allows you to merge the values in any analogous fields in nested JSON objects instead of replacing those values. To learn more see, Updating User Profiles.

5. Click Test to make sure your Zap is working (a new user should be added to your Iterable project).

6. When you're finished setting up your Zap, click Publish and Turn Zap On to start receiving users in Iterable from your Instapage leads.

# Want to learn more?

To learn more about creating Zaps, see Zapier's support doc Create Zaps.