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Scrollmark + Iterable Integration

Scrollmark can automatically enrich Iterable with new leads and zero-party behavioral data from organic and paid social media, send updates on your social loyalty programs via email and SMS through Iterable campaigns, and synchronize your Messenger Subscription lists with your Iterable email and SMS lists to ensure a cohesive omnichannel marketing experience.

# Connecting your Iterable account to Scrollmark

To connect your Iterable account to Scrollmark:

  1. Add your Iterable project's API key to your Scrollmark account. To do this, in Scrollmark, navigate to Settings > Integrations > Iterable and click Connect > Connect Account. Give the connection a name and paste in your Iterable API key. You'll need to provide a Server-side API key.

  2. From the Settings page, you can turn on Auto-sync to automatically keep your Scrollmark audience synced to Iterable. Select the audience properties you want to sync and then click Save.

# Sending data from Scrollmark to Iterable

To send data from Scrollmark to Iterable, use custom events.

  1. In Scrollmark, navigate to Journeys > Create Journey and configure your desired starting point.

    Creating a new journey in Scrollmark

  2. Once you've created your journey, add an Export journey point in the appropriate location(s). Select Iterable and then the name of your Iterable connection to make sure data is sent to the correct place. Then click Configure Event.

  3. Configure the event properties you want to send to Iterable. By default, Scrollmark will send the Scrollmark ID and part of the custom event.

    Configuring event properties in Scrollmark

  4. To send a test event to Iterable, click Test. To see this event in Iterable, navigate to Insights > Events and look for the event named SCROLLMARK EXPORT.

    SCROLLMARK EXPORT event in Iterable

  5. To make your Scrollmark journey live, click Save and Publish. Whenever the Export journey point is reached, it will send a custom data point to Iterable. Here are a few ways to use events.

    A Scrollmark journey

# Common Use Cases

  1. Export Leads from Social – Collect emails and phone numbers from social interactions and export them to Iterable.

  2. Social Loyalty Notifications – When your customers earn rewards from your Scrollmark Social Loyalty Program, send update emails and SMS from Iterable.

  3. Data Enrichment from Social Preferences – Tag and enrich Iterable profiles with behavior data gathered from likes and comments on social posts.

  4. Click-to-Experience Ads – Improve conversion rates on your lead-gen ads by gathering emails from ads that click into Messenger conversations.

  5. Social Customer Support – When a user makes a customer support request over social, kick off an Iterable journey to service that request.

  6. Sync Lifecycle Marketing Across Social and Iterable – Sync your Messenger Subscriptions lists on Scrollmark with your email and SMS lists on Iterable for an omnichannel experience.

# More Information

For more information, contact either your Scrollmark or Iterable customer success manager.

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