If you’re not already an Iterable client, request a demo to discuss how the Iterable and Google Analytics integration can work for you.
Whenever you're editing any campaign or template, click on the Advanced options tab, and check Enable Google Analytics URL tracking:
utm_campaign can be renamed to your choosing or merge parameters can be used. The other two parameters,
utm_medium, will remain consistent in all links provided in your email messages.
#Custom parameters and additional UTM parameters
In addition, you can use Iterable's Enable custom link parameters option to add additional utm parameters or other customer parameters. Merge parameters will work here if desired.
You're now all set to have links that lead to your website domain that will provide Google Analytics the necessary info to analyze and report on your users' actions and behavior.