You can connect the data from your Unbounce landing pages with your user data in Iterable using Zapier, which lets you pass data to Iterable from other apps without any coding.
For this integration method, you'll need:
Setup instructions
In Iterable
- Go to Integrations > API Keys.
- Click New API Key.
- Give your API key a name (for example, "Unbounce Integration") and select Server-side.
- Click Create.
- Copy the API key to your clipboard — you'll use it a later step.
NOTE
Store this API key in a secure location. After you close the setup menu, Iterable can only display the key’s last 8 characters. If you lose the full API key, you’ll have to create a new one.
In Zapier
Create a new Zap.
Add a trigger for your Zap
-
For the trigger app, select Unbounce.
For the trigger event, select New Form Submission.
Click Test to make sure your Unbounce account is connected (you should see a green Success message if it's working).
Click Connect & Continue.
Map the fields you're going to collect on your Unbounce landing page form to the fields you want captured in Iterable (for example,
work email
toemail
). We recommend creating a custom field calledunbounce_signup
(or something similar).
Add an action for your Zap
For the action app, select Iterable.
-
For the action event, select Create a User.
For the app account, enter the Iterable API key you created earlier.
-
Set up the action by telling Zapier which data to send to Iterable. Iterable's
POST /api/users/update
API endpoint accepts the following fields:Email
: The user's email address. Will populate when you select the Email tag in Unbounce.User ID
(Optional for email-based projects): The user’s IterableuserId
.-
JSON Data Fields
: A JSON object that is passed to the Iterable API with the user's data fields. (Requests containing data fields with data types that conflict with previous requests will be rejected.)Example:
{ "favoriteColor": "blue" }
Merge Nested Objects?
: Allows you to merge the values in any analogous fields in nested JSON objects instead of replacing those values. To learn more see, Updating User Profiles.
Click Test to make sure your Zap is working and that new users are being sent to Iterable.
When you're finished setting up your Zap, click Publish and Turn Zap On to start receiving users in Iterable from your Unbounce landing pages.
Want to learn more?
To learn more about creating Zaps, see Zapier's support doc Create Zaps.