The Cotera + Iterable integration lets you enrich the cross-channel campaigns you build in Iterable with Cotera's AI-powered segmentation data.
After you build customer segments in Cotera to identify your loyal, promising, and lapsing customers, you can pass this data to Iterable to increase total customer lifetime value (LTV) and mitigate churn.
Setup instructions
To learn how to set up the integration between Cotera and Iterable, see Cotera's Iterable integration support guide.