Viewing Spam Reports

For your campaigns and templates, as part of the review process, you can generate a spam report. The spam report tests your template against a set of filters and displays a pass or fail result per filter. Filter types include personal and corporate, and some of the filters are email authentication tests. More details on each filter are listed below.

For optimal send performance and inbox percentage, you should consider both Deliverability Setup (DNS, DKIM and optionally SPF and DMARC) and Deliverability Best Practices (sending to engaged users, using suppression lists, etc.). If you have concerns or need more information, reach out to your customer success manager for additional recommendations.

# My template failed one or more filters in the report: what next?

Unfortunately, Iterable does not have control over what content gets sorted into spam/junk folders. Email reputation controls access to the inbox. Whether your email gets to the inbox is entirely controlled by the ISP (Gmail, Yahoo, Hotmail, etc.) and is determined by their proprietary algorithms. However, there are some steps you can take to maximize your inbox percentage:

1. Confirm that your DNS records are set up (check Settings > DNS Setup). Remember that if you change your sending domain, you will need to re-add your DNS records. DNS records can take up to 24 hours to update.

2. Confirm that you have enabled DKIM (SPF and DMARC are optional), which are email authentication techniques that prevent email "spoofing" and tell ISPs how to route messages that they perceive as not from you. This should have been done when you updated your DNS records.

3. Is your IP warm? Are your lists clean and recipients engaged? Specifically, review:

   • Why are my emails going to spam?
   • Maximizing Deliverability

4. If users are reporting that your content is going into spam, tell them to indicate that it's not spam. This is one of the most effective ways of getting ISPs to look favorably upon content from you, since their own users are doing the vetting.

5. If you think you may have issues with a specific ISP or mailbox provider, check their postmaster page, which will generally have guidelines aimed at helping senders follow best practices. Some postmaster page URLs are listed below.

For more information on deliverability read the Deliverability and Unsubscribes articles. Also, discus your practices with your Iterable customer success manager to help determine what can be done to ensure improved deliverability, which results in better inbox placement.

# Generating the report

The spam report can be accessed when reviewing a campaign or a template. During the campaign review process, on the Review & Launch page, there is a Spam Report tab in the right-hand Previews section. Click on that tab to view the spam report. For old campaigns or templates, you will need to click Regenerate Spam Report in order to initiate the filter tests. For new campaigns or templates, the tests should run automatically. The tests will usually take at least 20 minutes to run, but sometimes much longer.

To access the spam report when editing a template, scroll to the bottom of the screen and click the Check Spam Report link on the left-hand side of the screen.

In addition, the Spam Report option is also available for each of the listed templates on the Manage Templates page.

# Spam filters

• AOL B2C: Filter used by the AOL service, run with standard defaults. A conservative score which can be improved if recipients add senders to their address book. Postmaster: postmaster.info.aol.com
• Apple Mail 8 B2C: Filter offered with Apple Mail 8 desktop client, run with standard defaults.
• Apple Mail 9 B2C: Filter offered with Apple Mail 9 desktop client, run with standard defaults.
• Cloudmark B2B: Filter offered with email plug-in and gateway service, run with standard defaults.
• FastMail B2C: Filter used by the Fastmail service. A conservative score which can be improved if recipients add senders to their address book.
• Gmail B2C: Filter used by the Gmail service, available in both browsers and mobile apps. A conservative score which can be improved if recipients use "Gmail filters" and/or add senders to their address book. Postmaster: gmail.com/postmaster
• GMX B2C: Filter offered by the GMX service, run with standard defaults. A conservative score which can be improved if recipients add senders to their address book. Postmaster: postmaster.gmx.com
• Hushmail B2C: Filter offered by the Hushmail service, run with standard defaults. A conservative score which can be improved if recipients add senders to their address book.
• Mail.com B2C: Filter offered by Mail.com, run with standard defaults. A conservative score which can be improved if recipients add senders to their address book.
• Outlook 2003 B2C: Filter offered with Outlook 2003 desktop client, run with standard defaults. Postmaster: mail.live.com/mail/postmaster.aspx
• Outlook 2007 B2C: Filter offered with Outlook 2007 desktop client, run with standard defaults. Postmaster: mail.live.com/mail/postmaster.aspx
• Outlook 2010 B2C: Filter offered with Outlook 2010 desktop client, run with standard defaults. Postmaster: mail.live.com/mail/postmaster.aspx
• Outlook 2013 B2C: Filter offered with Outlook 2013 desktop client, run with standard defaults. Postmaster: mail.live.com/mail/postmaster.aspx
• Outlook.com B2C: Filter offered by Hotmail, run with standard defaults. A conservative score which can be improved if recipients add senders to their address book. Postmaster: mail.live.com/mail/postmaster.aspx
• Yahoo B2C: Filter offered by Yahoo, run with standard defaults. A conservative score which can be improved if recipients adding senders to their address book. Postmaster: help.yahoo.com/kb/postmaster

# Feedback filters

• Barracuda B2B: Barracuda is a Gateway Appliance which eliminates spam and virus intrusions while safeguarding an organization's reputation through content inspection based on policy for both inbound and outbound emails.
• DKIM B2C: DomainKeys Identified Mail (DKIM) associates a domain name with an email message allowing an organization to claim responsibility for the message. The digital signature is validated by recipients. A signer (independent of the message's actual authors or recipients) claims responsibility by adding a "DKIM-Signature" field to the message's header. The verifier recovers and verifies the signer's public key using the DNS.
• Google Apps B2B: Formerly Postini. Reports if an email is considered "Spam" or "Phishy" by Google App filters
• Iron Port B2B: IronPort email and web security gateway and management products, currently referred to as Cisco Email Security and Cisco Web Security, which have become an integral part of Cisco Security
• Spam Assassin B2C: Results can vary depending on recipient's SPAM restriction preferences.
• SPF B2C: Sender Policy Framework (SPF) is an email validation system designed to prevent email spam by detecting email spoofing, a common vulnerability, by verifying sender IP addresses.
• Symantec Cloud B2B: Symantec MessageLabs Email Security Cloud service combines advanced email antivirus, antispam, and content filtering capabilities
• Symantec Msg Gateway B2B: Formerly Brightmail. Antispam, antivirus, and content filtering tool