Link Parameters

Link parameters are query parameters that you add to the URLs of the links you send in email and SMS campaigns. They can help with link tracking and attribution, or for other custom use cases.

# In this article

# Setting up link parameters

Define link parameters while setting up n email or SMS template:

1. Navigate to Content > Templates and open a template.

2. In the template's Details area, click Edit.

3. Check Link parameters.

4. Define your link parameters.

   

5. Save the template.

Common tracking parameters include campaign name, campaign source, campaign medium, and campaign ID. They're not appended to proofs, because values like campaignId are only generated for an actual campaign.

After a user clicks on a link that has link parameters, they'll be taken to a URL that looks something like this:

https://www.example.com?email=docs%40iterable.com&campaignId=39862

# Static and dynamic link parameters

Link parameters can reference static or dynamic values.

# Static link parameters

Here's a link parameter built from a specific value:

• Key: campaignType
• Value: discount

This adds a campaignType=discount parameter to the links in your campaign.

# Dynamic link parameters

Here's a link parameter that references dynamic data:

This adds a campaignId=1234567 parameter to the links in your campaign (assuming a campaign ID of 1234567).

# Further reading

To learn more about the various parameters you can reference with a dynamic link parameters, read Universal Merge Parameters.