Events Overview

Events are actions your users have taken in one of your campaigns, on your website, or in your mobile app. Events include things like signing up, making a purchase, or adding an item to cart.

You can use events to do things like segment your users and build personalized journeys. For example, you could create a dynamic list of users that have not clicked a link in one of your email campaigns or who have not opened one of your push notifications.

To view a list of all recent events by going to Insights > Events. Or, view a specific user's events by visiting their user profile.

# Types of events

# Iterable events

Iterable automatically tracks the following events:

Email

• Send (emailSend)
  • Blast send (blastSend)
  • Triggered Send (triggeredSend)
• Open (emailOpen)
• Click (emailClick)
• Send Skip (emailSendSkip)
• Bounce (emailBounce)
• Complaint (emailComplaint)

In-App

• In-App Send (inAppSend)
• In-App Delivery (inAppDelivery)
• In-App Open (inAppOpen)
• In-App Click (inAppClick)
• In-App Close (inAppClose)
• In-App Send Skip (inAppSendSkip)
• In-App Recall (inAppRecall)

Push

• Push Send (pushSend)
• Push Open (pushOpen)
• Push Send Skip (pushSendSkip)
• Push Bounce (pushBounce)
• Push Uninstall (pushUninstall)

SMS

• SMS Send (smsSend)
• SMS Received (smsReceived)
• SMS Click (smsClick)
• SMS Send Skip (smsSendSkip)
• SMS Bounce (smsBounce)

Web Push

• Web Push Send (webPushSend)
• Web Push Click (webPushClick)
• Web Push Send Skip (webPushSendSkip)

Other

• Purchase (purchase)
• Inbox Session (inboxSession)
• Inbox Message Impression (inboxMessageImpression)
• Subscribe (emailSubscribe)
• Unsubscribe (emailUnsubscribe)
• Hosted Unsubscribe Click (hostedUnsubscribeClick)

# Custom events

You can create custom events for any other actions you want to track for your business. For example, you could create a custom event called signUp to track when users opt in to your marketing messages.

You can send custom events to Iterable using one of our APIs.