Events Overview

The user profile shows you information about your users, including their specific user fields (e.g., demographic information) and any events associated with their profile.

But what are events? Events are things your users do. There are two types of events: those that Iterable creates automatically based on a user's campaign-related actions and those that you send us to store for a user (usually via Iterable's APIs).

Examples of events that Iterable captures automatically are:

• Email Bounce
• Email Click
• Email Complaint
• Email Open
• Email Send
• Push Bounce
• Push Open
• Push Send
• SMS Send
• List Subscribe
• List Unsubscribe

In these cases, Iterable sees the event and stores this information. You can later use them to segment and find users that, for example, have not clicked on your emails or that have not opened your push notifications.

Examples of events that you send us are:

• Custom events
• Conversion
• Purchase

These events can be anything you want to send to Iterable based on what the user has done on your site or on your mobile app, including purchases or other types of conversions.