To send SMS campaigns, you need to have an account with an SMS provider. When you choose Iterable SMS, Iterable manages SMS services for you. Iterable SMS is an easy and cost-effective way to stay focused on your marketing activities without having to manage another third-party account.
This article reviews Iterable SMS service availability, including the regions where you can send Iterable SMS and the kinds of sender IDs available.
NOTE
For the most up-to-date listing of available countries and services for Iterable SMS, check with your customer success manager.
In this article
Supported regions for Iterable SMS
In general, Iterable SMS follows these conditions:
-
Short codes and toll free numbers:
- Are only available in Canada, New Zealand, UK, and US.
- Are unique to each country. For example, you need one short code for the US and a different short code for Canada.
-
Alphanumeric sender IDs:
- Only support outbound SMS traffic.
- Are overwritten to short or long codes before delivery in some countries, as noted below.
United States and Canada
| Sender ID type | United States | Canada |
|---|---|---|
| Long Code (10-DLC) | Two-way SMS and MMS | Two-way SMS and MMS |
| Short Code | Two-way SMS and MMS | Two-way SMS and MMS |
| Toll Free | Two-way SMS and MMS | Two-way SMS and MMS |
| Alphanumeric | Not supported | Not supported |
United Kingdom, Australia, and New Zealand
| Sender ID type | United Kingdom | Australia | New Zealand |
|---|---|---|---|
| Long Code (10-DLC) | Two-way SMS | Two-way SMS | Not supported |
| Short Code | Not supported | Not supported | Two-way SMS |
| Toll Free | Not supported | Not supported | Not supported |
| Alphanumeric | One-way SMS (outbound only) | One-way SMS (outbound only) | Not supported |
Countries with alphanumeric support
These countries are also available via Iterable SMS. At this time, Iterable supports only one-way outbound SMS sent from alphanumeric sender IDs.
- Austria
- Czech Republic
- Denmark
- Estonia
- Finland
- France
- Germany
- Greece
- Ireland
- Israel
- Italy
- Latvia
- Lithuania
- Luxembourg
- Malta
- Netherlands
- Norway
- Poland
- Portugal
- Republic of Cyprus
- Romania
- Slovakia
- Slovenia
- Spain
- Sweden
- Switzerland
Countries that overwrite alphanumeric sender IDs
These countries overwrite messages from alphanumeric sender IDs to random short or long codes when unregistered:
- Belgium
- Brazil
- Bulgaria
- Chile
- Colombia
- Hungary
- Mexico
- New Zealand (discontinued as of August 2024; short code now available)
Global SMS settings
Org admins and users with the Manage Settings permission can view and update global SMS settings.
To see your current settings, go to Settings > Project Settings, and find Global SMS Settings. Click Manage to visit the Global SMS Settings page.
To learn more about these settings and how to change them, read Customizing SMS Opt-Out Instructions.
MMS support
MMS services are only available in the US and Canada.
For all other countries, Iterable attempts to convert the MMS file into a link and then sends the message as SMS (with or without a link).
Unsupported regions
Iterable records a smsSendSkip event when you try to send from Iterable SMS
to countries that:
- You haven’t signed up for.
- Don’t support the type of sender ID you’re sending from (for example, alphanumeric senders cannot send messages to the US or Canada).
- Are in a restricted sending period, such as a holiday. To learn more, read Best Practices for SMS Compliance.
- Are restricted from SMS services.