Push Notification Overview

To alert users about updates, offers, content, and other information that may be immediately relevant, it often makes sense to contact them on their mobile devices. Iterable can send push notification campaigns to your users, allowing you reach them when and where it matters.

You can also use Iterable to send silent push notifications, which wake your app in the background to perform a task — update a badge count, download some data, or trigger a request for an app store review. When you send a silent push notification, you'll define a JSON payload to send along with it, and your app's code can use this data as needed.

# Iterable's mobile SDKs

To make it easy to work with push notification campaigns sent from Iterable, consider using Iterable's mobile SDKs:

• iOS SDK,
• Android SDK,
• React Native SDK

These SDKs help with:

• Capturing device tokens and sending them to Iterable.
• Handling rich push notifications, which contain images and action buttons.
• Deep link handling.
• Capturing events (when push notifications are delivered, when users click on them, etc.).

# Next steps

If you're a marketer, work with your mobile engineers to implement the technical setup described in Setting up iOS Push Notifications and Setting up Android Push Notifications.

Then, read Sending Push Notifications to learn how to send a push notification campaign.