Push Notification Overview

Iterable campaigns can send push notifications. Push notifications are remotely triggered notifications that appear on a user's device even when the application is closed (depending on whether or not the user allows them).

Users can then tap on these notifications to open the associated application to specific, relevant content or instant Action Buttons.

If you are a marketer, work with your mobile engineers to implement the steps discussed in this article. If you have already completed the technical setup, learn more about setting up a push notification campaign by reading Creating a Push Notification Campaign.

The Iterable SDK will facilitate:

• Passing of device tokens between Iterable and the app
• Passing images and GIFs through as part of the push template
• Creating Action Buttons for your users to take instant actions from the push message.
• Tracking of:
  • Push Bounce
  • Push Open
  • Push Send
  • Push Send Skip
  • Push Uninstall