Smart Ingest lets you sync data that can delete, forget, or unforget users in Iterable when they are added to the data model.
This sync type only triggers delete, forget, or unforget when records first appear in your model. In other words, if a row with the same primary key appears in the model's query results in multiple syncs, Smart Ingest only triggers the selected API action on it the first time.
In this article
Data model requirements
To use this sync type, your data model needs to contain either user ID or email address, depending on the project type you’re using.
User action
Select the kind of action you want to take for the users in this sync: delete, forget, or unforget.
Delete user
When a user is added to the data model, they are deleted from Iterable. This action removes all user information, including fields, subscription preferences, list memberships, events, and more. This option does not prevent the user from being created again in the future.
TIP
This sync deletes users who are added to a table in your data warehouse. For this to work, their records must be present in the data model.
To delete users in Iterable when they are deleted from your data warehouse, try using the User sync type and adjust the delete behavior setting.
Forget user
When a user is added to the data model, they are forgotten from Iterable. This action removes all user information from Iterable, and also prevents future data collection based on their unique identifier.
Only use this sync type for GDPR compliance purposes.
Unforget user
When a user is added to the data model, they are unforgotten from Iterable. This action allows the Iterable project to resume collecting data about a previously forgotten user. Previously deleted or forgotten data cannot be recovered.
Only use this sync type for users who were previously forgotten and have requested for data collection to resume in compliance with GDPR.
User matching
Select either an email or user ID to match users found in Iterable. For more information on selecting an identifier to match users, read User matching.