Resources and Inspiration

Office Hours

• Users and Segmentation Overview
• Email Templates Overview
• Workflows Overview
• Shopping Cart Abandonment

Workflows

• Workflow Wednesdays: Proposition A for Campaign Donations
• Workflow Wednesdays: Club W for Non-Gift Purchasers
• Workflow Wednesdays: OpenTable for Abandoned Reservations
• Workflow Wednesdays: ReserveAmerica for Campground Bookings
• Workflow Wednesdays: Cuyana for Monogrammed Goods
• Workflow Wednesdays: BloomThat for Special Events

Case Studies

• IMGE
• Dot & Bo
• Rocksbox

User Engagement Teardowns

• UE Teardown - Poshmark
• UE Teardown - Wanelo
• UE Teardown - Hillary vs. Trump
• UE Teardown - Pinterest
• UE Teardown - Vox
• UE Teardown - Jet.com

Shopping Cart Abandonment

• The Growth Marketer's Guide to Shopping Cart Abandonment Campaigns
• Cart Abandonment Example: High-Cost Items
• Cart Abandonment Example: Low-Cost Items