Check out the new features we've released so far in 2022!
If you have questions about any of these features, talk to your Iterable customer success manager.
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
User Profile page refresh
May 9th, 2022
We're rolling out a new User Profile page! Don't worry if your User Profile looks different from these docs-you'll get the updated version too.
We’ve updated the UI and user experience to keep your user profiles looking and feeling fresh and current. We haven't changed how any of the features work, so you can enjoy this updated experience without relearning the page.
We've given Iterable's User Profile page a sleek new design, which includes:
A revamped look and feel, with a spiffy new UI and a streamlined navigation, to continue our Aurora User Experience rollout.
Inclusive features. The user profile picture is now the same for all users, for a gender inclusive experience. We've also sunsetted our FullContact integration.
Events updates. We grouped the Event Summary and Event History pages under a single menu item, and we added an overview of recent events.
Improved search and filtering, so you can more easily find particular events.
Read about all of this and more in the updated User Profile docs!
Snippets finder tool
May 2nd, 2022 - Public beta
We just released our brand-new Snippet Finder feature! This tool lets you select a snippet, then see all the places where it's being used in Iterable (like in campaigns, templates, and other snippets).
- See everywhere your snippet is being used before you edit or delete it.
- Click the columns to quickly sort your search results by name, medium, type, status, and last modified date.
- Jump to your snippet in a new tab using the See snippet button to make edits to your snippet alongside the snippet locations page.
- Use Filters to narrow down the results of your snippet locations and find precisely what you're looking for.
- Click Export to save your results as a CSV file.
To learn more about the new snippets finder tool, see the See Where Snippets are Used support doc.
Ready to try it?
The new Snippets location feature is now available in public beta.
New Studio GA
April 27, 2022
Out with the old and in with the new! The new Studio is now available for all Iterable customers. The classic version of Workflow Studio has officially retired (and is enjoying a well-earned beach vacation 🏖).
The new Studio has some exciting new features we think you'll love:
Sleek new design: Build your journeys in a flash, with a beautifully redesigned workspace that keeps up with you.
Notes: Collaborate with your teammates or leave reminders for yourself while you’re building a journey.
Updated analytics: Now you can see campaign performance data (like total sends, delivery rate, open rate, and click rate) on the message tiles you’ve added to the canvas.
Save as image: Save a snapshot of your journey as a PNG file.
To learn more about the new Studio, see the updated Journeys support docs.
We'd love to hear what you think of the new Studio! If you have questions or feedback, drop us a line with the Feedback button in Studio, or reach out to your Iterable CSM.
Access SMS campaign data with Snowflake
April 19, 2022
Now, in addition to accessing system event data from Iterable email and push campaigns in Snowflake, you can also access data from your SMS campaigns. Events like SMS bounces, clicks, opens, and sends can now be sent from your Iterable project to your Snowflake account.
To learn more, read our support guide on Snowflake Secure Data Sharing.
If you have questions about this feature or you'd like to use it, talk to your Iterable customer success manager.
Webhook HTTPS update
March 31, 2022
In line with data encryption and security best practices, Iterable no longer allows new system or journey webhooks to use HTTP-based URLs. Instead, all new webhooks must use HTTPS.
If your Iterable projects have existing system or journey webhooks that rely on HTTP URLs, they're still functional today. However, Iterable's support for HTTP-based webhooks will end on Thursday, June 30th, 2022. Starting on that day, webhooks that use HTTP URLs will fail, which may also cause journeys that rely on them fail.
Before Thursday, June 30th, 2022, review the system and journey webhooks in your Iterable projects, and update them to use HTTPS. You'll also need to work with your engineering teams and website administrators to make sure that those endpoints can support HTTPS.
We’ll send a final notification email on Thursday, June 30th, 2022, once support for HTTP-based webhooks has been disabled.
For more information, read:
- Iterable's Webhooks Overview
- Google's Use Hypertext Transfer Protocol Secure (HTTPS) on your domain
If you have any questions, contact your Customer Success Manager.
Drag-and-Drop editor updates
March 14th, 2022
We just released a new and improved version of our Drag-and-Drop template editor!
This editor features:
Faster load times: Build your templates in a flash, with an editor that keeps up with you.
Mobile design mode: We've made it even easier for you to build mobile-first messages and preview how they'll look on your users' devices.
New tiles: We've added a few new drag-and-drop tiles—Title, Paragraph, List, Button, and more!
Smaller file sizes and simpler HTML output: The new Drag-and-Drop editor saves your templates more efficiently than ever before.
Wider email client compatibility: Now the Drag-and-Drop editor is compatible with more email clients.
Emoji keyboard: Now you can easily add emojis to your templates! (Find this in the text block settings menu. 🙂)
To learn more about the new Drag-and-Drop editor, see:
BEE has changed its form layout from
reduce file sizes and improve code efficiency. This formatting change will apply
when you create or edit templates in the updated Drag-and-Drop editor. If you
have added custom HTML to your templates (for example, with snippets or HTML
blocks), we recommend running thorough end-to-end tests as you update to the new
version. You may need to edit your templates to make them compatible with the
The new Drag-and-Drop editor is now available in beta. Talk to your Iterable CSM to sign up and start using it today.
Relevance score, SMS click event updates
March 10th, 2022
With this release, you can now:
Set a relevance score on your iOS push notifications, so that iOS knows which of your push notifications to display when featuring your app in a Notification Summary (this feature only impacts users running iOS 15+).
Use SMS click events to trigger workflows and system webhooks, and to filter users in workflow filter nodes.
When creating a push notification template in Iterable, you can now set a relevance score.
Introduced by Apple as part of iOS 15, relevance scores help iOS determine which push notification to display when featuring your app in a Notification Summary:
When iOS features your app in a Notification Summary, it displays the push notification (for your app) with the highest relevance score.
Otherwise, the relevance score determines how iOS sorts your app's push notifications in the non-featured section of the Notification Summary (push notifications with higher relevance scores sort to the top).
Relevance scores only affect push notifications for users running iOS 15+ (other users can still view the push notification normally).
To learn how to set a relevance score for an Iterable push notification campaign, read Template Options for Push Notifications.
SMS click events
When you use SMS link shortening and click tracking to shorten the links in your SMS campaigns, Iterable captures SMS click events for users who click on those links.
As of this release, you can now use SMS click events to:
For example, here's a workflow filter node that includes users who have clicked a link in a particular SMS campaign:
Unique Email Opens metric
March 8th, 2022
With this release, the Unique Emails Opens metric has been changed to Unique Email Opens. Update data pipelines or scheduled jobs that reference this metric as soon as possible.
To learn more, read our support guide on Metrics Definitions.
Studio (public beta)
March 1st, 2022
We’ve combined the power of our all-new Aurora User Experience with everything you love about Workflow Studio to create an entirely new journey creation experience: Studio.
All-new design: We rebuilt this page from the ground up—with faster load times, new icons, and color-coded components.
Simplified names: Workflows are now Journeys, nodes are now tiles, and triggers are now entry sources.
Everything in one place: We reorganized the tile panel to make it easier to find the tiles you use the most.
Easy collaboration: Now you can add notes to the canvas to collaborate with your teammates as you build.
To learn more about the new Studio, see the new support docs.
The new Studio is now available in public beta. Talk to your Iterable CSM to sign up for the beta and start using the new Studio today.
Snippets - updated UX, new features
February 23rd, 2022
As part of the new Aurora User Experience, we've given snippets a new look and feel. Plus, we've added some new features we think you'll love.
- Sleek new page layouts: Create, edit, and manage your snippets faster than ever.
- Easy copying and cloning: Quickly make a copy of a snippet and add it to a template.
- Improved saving and collaboration: Now you can see who last modified one of your snippets so you never miss a beat.
To learn more about these updates, see the new snippets support docs.
Messaging Insights - cross-medium analytics
February 22nd, 2022
With this update to Messaging Insights, you can now view audience data for all selected mediums in a single view on the Audience tab. You can also select the metrics that filter your query in the left-hand portion of the screen, as you do for other queries, for a more seamless experience.
To learn more about working with campaigns, read our Messaging Insights support guide.
Messaging Insights updates
February 15, 2022
In an effort to streamline your experience with our product, now, when you select multiple campaigns from the Campaigns page, you're directed to Messaging Insights, the single best place to view aggregate campaign data. Messaging Insights provides all of the data you may have previously accessed from the Aggregate Analytics page, but in the same interface as other campaign data.
As part of this update, the Aggregate Analytics page has been removed.
To learn more about working with campaigns, read our Introduction to Campaigns support guide.
Access system event data from push campaigns
February 10, 2022
Now, in addition to accessing system event data from Iterable email campaigns in Snowflake, you can also access data from your push campaigns. Events like push bounces, opens, sends, and more can now be sent from your Iterable project to your Snowflake account.
To learn more, read our support guide on Snowflake Secure Data Sharing.
Exclude pre-fetched and proxied open email from Apple Mail, Gmail, and Yahoo
February 8, 2022
If you’ve been wondering how accurate your email open rates are in light of recent Mail Privacy Protection changes, you’ll be happy to hear about the new metrics we’re announcing today. Whether you’re creating a Messaging Insights query, or reviewing Campaign or Workflow Analytics, you can use Total Email Opens (filtered) and Unique Email Opens (filtered) to exclude email from Apple Mail (on iOS 15), Gmail (mobile and web), and Yahoo after February 7, 2022.
While these metrics may narrow the scope of your reports, we think it’s important for you to know that your open rates aren’t artificially inflated by the pre-fetched and proxied opens that can come from these services. And, if you want to include those stats, you still have access to the original Total Email Opens and Unique Email Opens metrics, as well as lots of other ways to assess the effectiveness of your campaigns (see Viewing Campaign Analytics and Messaging Insights for some ideas).
As part of this update, we’ve also added the
proxySource data field to Email Open
events. This field identifies the platform or mail server that was potentially
used to open an email by proxy. Possible values include
Read our blog post to learn more about What Apple's iOS 15 Privacy Updates Mean for Marketers.
Click and drag columns for Messaging Insights
January 18, 2022
You asked for it, and we've delivered. With this release of Messaging Insights, you can rearrange the data columns on any tab by clicking and dragging the column header to the preferred location.
For more information, see Viewing metrics.
Brand Affinity update for Apple Mail
January 12, 2022
With this release, we've tuned Brand Affinity to account for Apple's Mail Privacy Protection feature.