When you integrate Zinrelo and Iterable, you can send information about your loyalty program from Zinrelo to Iterable and use it to personalize your marketing campaigns.
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When this integration has been set up, every new transaction in your loyalty program triggers a data sync from Zinrelo to Iterable.
Zinrelo creates a
ZinreloLoyaltyData object on each user's Iterable profile,
and then uses attributes on this object to store information about your loyalty
program. As these values change in Zinrelo, they'll be kept up-to-date in Iterable.
Zinrelo syncs two kinds of data:
Loyalty data properties
To learn more about the fields stored on the
ZinreloLoyaltyDataobject, read Zinrelo's documentation.
Whenever a loyalty action occurs, Zinrelo sends an event to Iterable, to trigger a data sync. This event has properties that you may want to reference in your campaigns. For more information, read Zinrelo's documentation.
To set up the integration between Zinrelo and Iterable:
In Iterable, generate a server-side API key.
Sign in to your Zinrelo admin account. Navigation to General > Apps and select Iterable.
Paste in your Iterable API key. Once this is complete, you'll see a success message.
New actions in your loyalty program will start triggering updates in Iterable.
To sync historical Zinrelo data to Iterable, ask your Zinrelo customer success manager for a .csv file with all data on existing users. Then, import this data into Iterable as a list.