Iterable customers can use data stored in ActionIQ, a CDP, to create and manage their lists—using product analysis (attributes such as customer lifetime value), identity resolution, and more.
ActionIQ audiences and segments are translated into Iterable lists, which you can then use to drive campaigns and journeys. Iterable can also send system events back to ActionIQ for further analysis.
The first time a given segment is activated from ActionIQ to Iterable (whether it's an Audience Activation, a Flight Plan, or a Journey), a new list will be created in Iterable. Each subsequent export will update that same list.
To start using ActionIQ with Iterable, work with the ActionIQ Engagement Team. As you do this, you'll need an Iterable server-side API key. ActionIQ can provide you an encrypted link to transfer it to them.
If you have any questions, talk to your Iterable Customer Success Manager.
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