This release introduces the user event history summary view, which shows aggregate information about the system and custom event data stored on a given user's Iterable profile, for a date range of your choosing.
Among other things, you can use this view to analyze how many times you've messaged a given user on a particular message medium, and whether or not they've interacted with those messages. This information can help you make informed decisions about how to message them in the future.
For example, you might look at many emails you've sent them, whether or not they've clicked on the links in those messages, and if they're more likely to engage with a different message medium.
To see the user event history summary, navigate to Audience > Contact lookup, search for a particular user, go to their Event History tab, and then click View event summary:
On the summary screen, select the events and date range for which you'd like a summary.
Then you'll see a table that lists aggregate counts of the selected events in the specified date range, for the user whose profile you're viewing. You'll also see a visualization of the same data, and a button that allows you to export the results of your query to a CSV file.
To learn more, read our User Profile Overview support guide. If you have further questions, check in with your Iterable CSM.