This release includes SMS link shortening and click tracking, which allow you to shorten links and track clicks in your SMS campaigns, without a third-party service.
SMS link shortening
For any SMS campaign, you can have Iterable shorten links using any of your project's verified tracking domains:
When link shortening is enabled, Iterable will shorten all of an SMS campaign's links, regardless of where they come from:
For example, a
itbldocs.site tracking domain will yield SMS shortlinks such as
https://itbldocs.site/2NMwZ (the selected domain, plus five characters).
If you don't have a custom tracking domain you'd like to use for SMS link
shortening, you can use Iterable's default link shortening domain,
Instead of using
itbl.co, it's always best to use a custom link shortening
domain that's easy to identify with your brand.
To view approximately how your links will appear to your recipients, you can use Iterable's Preview with Data page, which can render your message as personalized for a particular contact—including placeholder shortlinks.
SMS click tracking
When your contacts click the shortlinks in your campaigns, Iterable saves an
smsClick event to their profile. You can use these events to improve your
segmentation and workflow filtering (for example).
Additionally, you can view metrics for SMS clicks, unique SMS clicks, and SMS click rate throughout Iterable (in campaign analytics, messaging insights, dashboards, etc.).
It's not yet possible to use SMS clicks to determine the winner of an experiment.
We're not done yet! We're working on a few updates to these features:
smsClickevents to trigger a workflow
- Deep linking into mobile apps from an SMS message
smsClickevents to trigger system webhook calls
- Making it possible to configure a template to automatically add UTM paramters to shortlinks
On October 13, 2021, we released deep linking and UTM parameters for SMS shortlinks.
To learn more, read our support guide on SMS Link Shortening and Click Tracking . If you have more questions, talk to your Iterable CSM.