This release updates Iterable's SMS opt-out settings. You can now configure your project to automatically send SMS opt-out instructions in one of three ways:
- With every SMS campaign
- With only the first SMS campaign to each contact
- Never (unless you manually include the instructions in your message content)
It's an industry best practice to include opt-out instructions with every informational or promotional SMS campaign. For more information, see the CTIA's Messaging Principles & Best Practices document.
Additionally, these options are important because they can improve SMS deliverability. In particular, in an effort to protect consumer privacy, AT&T has announced plans to more tightly filter SMS messages sent from 10-digit long codes that don't include opt-out instructions (and it's conceivable that other carriers might eventually follow suit). Because of this, SMS messages without these instructions—when sent to consumers on AT&T's network—may not get delivered. Automatically including opt-out instructions can help prevent this from happening.
Iterable's project settings used to provide a Disable SMS Disclaimer toggle. This release changes that toggle to an Include SMS opt-out instructions drop-down menu, and your projects have been migrated to this new setting (don't worry, project behavior stays the same):
- For projects that previously used Disable SMS Disclaimer, Include SMS opt-out instructions is now set to Never.
- For all other projects, Include SMS opt-out instructions is now set to Only with the first SMS campaign to each contact.
To learn more, see the SMS Overview.
If you have questions about SMS opt-out instructions, talk with your Iterable customer success manager.