This release introduces Brand Affinity™, an Iterable AI feature that labels your contacts based on their sentiment for your brand—as determined by their historical interactions with the emails, push notifications, and in-app messages you've sent.
For each contact in an Iterable project, Brand Affinity sets an
itblDS.brandAffinityLabel user profile field. This field represents the
contact's level of engagement with your brand, and can have one of multiple
unscored. Each contact's
label is updated once per week.
Use Brand Affinity labels in segmentation, campaigns, workflows, data feeds, and Catalog collections—anywhere that you can make use of user profile fields—to send personalized, relevant messages to your customers, no matter where they are in their journey with your brand.
For more information, read Brand Affinity™.
If you have questions about Brand Affinity, talk to your Iterable customer success manager.