Messaging Insights is one of several Iterable tools that help you understand the performance of your campaigns and make decisions based on that data:
- Campaign Analytics displays performance metrics for a single campaign.
- Reports let you compare a hand-picked group of campaigns by various metrics over a given time period.
- The Dashboard shows aggregate performance data for an entire Iterable project (using customizable widgets).
Messaging Insights lets you review the overall performance of your recent campaigns. You can filter your campaigns by message medium, campaign type, campaign state or campaign name/ID and then view performance metrics for your selected campaigns over a time period of your choosing.
You can also compare individual campaigns and inspect user engagement over time, by segment, by location and by device.
Messaging Insights gives you a high-level view of the overall performance of your recent campaigns to help you identify key performance trends that can inform your marketing strategy.
Table of contents
To use Messaging Insights, navigate to Insights > Messaging insights.
The Messaging Insights dashboard includes the following features:
The drop-down menus near the top of the screen let you select the campaigns and metrics you want to view.
Above the drop-down menus, the Save as default filters button saves the current selections as the default view for all of your project's users.
Under Overall performance, you'll see a card for each of your selected metrics. These cards show aggregate performance metrics for your selected campaigns over the selected time period.
At the bottom of the screen, the Campaigns, Time series, Segments, Location, and Devices tabs let you drill down into the data you're most interested in.
Finally, the Export campaign table button lets you export data from the Campaigns tab, and Export events (in the overflow menu) lets you export your raw event data.
Selecting campaigns, metrics and dates
Messaging Insights displays aggregate metrics for selected campaigns over a time frame of your choosing. The calculations displayed in Messaging Insights are based on the data collected by Iterable for those campaigns in that time frame.
To select campaigns, metrics and dates, use the drop-down menus at the top of the screen:
First, select a message medium:
Messaging Insights cannot display metrics for multiple message mediums simultaneously (for example, push notification and email).
Then, select campaigns by state, type and name or ID:
Messaging Insights includes campaigns that match any of the selected campaign states AND any of the selected campaign types AND the name/ID parameter. Filters for which you haven't made a selection or provided a value don't affect the set of selected campaigns.
Name or ID filter:
Select the metrics you'd like Messaging Insights to display:
The metric selection drop-down menu groups metrics by type. For each group, you can select individual metrics, all metrics or no metrics.
Finally, select a date range:
When you select Today, Past 3 days, Past 7 days or Past 30 days, the date range that you see is relative to the day on which you're viewing Messaging Insights. Custom date ranges are static.
Messaging Insights displays aggregate and granular data for the selected metrics and time frame. The top of the screen displays aggregate metrics:
The lower portion of the screen displays granular campaign performance data across various axes:
The Campaigns tab shows the selected metrics for individual campaigns:
The Time series tab shows the selected metrics over time:
The Segments tab lets you explore campaign data for a specific contact segment (based on values stored in your customers' Iterable user profiles):
The Location tab shows a map view of locations where contacts have opened messages from the selected campaigns.
The Devices tab displays the types of devices and clients that contacts have used to open the selected campaigns.
For more information about device types, see Device type breakdown.
There are two ways to export data from Messaging Insights:
To export a CSV file of all the data under the Campaigns tab (according to your current filter selections), click Export campaign table.
To export the raw event data for your aggregate metrics (according to your current filter selections):
Open the overflow menu and choose Export events:
In the Export events window, select the event for which you'd like to export data.
To download the CSV file, click Export.