This release introduces Send Time Optimization (STO) for triggered campaigns.
STO for triggered campaigns
Before activating a triggered campaign, you can now decide whether or not to send it with Send Time Optimization. STO analyzes a contact's historical behavior, determines an upcoming time when they're likely to open the message, and sends it at that time.
To indicate the latest possible send time for an STO-optimized campaign, you can define a send window that ends between 6 and 24 hours after the arrival of the campaign's triggering event.
STO can be used for triggered email and push notification campaigns.
For more information, read:
If you have questions about STO for triggered campaigns, talk to your Iterable customer success manager.