This release introduces Send Time Optimization (STO).
Send Time Optimization
Send Time Optimization attempts to maximize various metrics for your email and push notification campaigns:
For email campaigns, Send Time Optimization attempts to maximize the Email Open Rate (Unique Email Opens or Clicks / Total Emails Delivered) and Email Click Rate (Unique Email Clicks / Total Emails Delivered).
For push notification campaigns, it tries to maximize the Push Open Rate (Unique Pushes Opened / Total Pushes Delivered). To do this, it uses machine learning to analyze each recipient's historical engagement behavior in your Iterable project, and then chooses a send time when they're likely to open the message.
For more information, read the following guides:
- Creating Blast Campaigns
- Creating Triggered Campaigns
- Using Send Time Optimization with Workflows
- Send Time Optimization Experiments
- Limitations of Send Time Optimization
If you have any questions about Send Time Optimization, talk to your Iterable Customer Success Manager.