To add Catalog to your Iterable account, talk to your customer success manager.
This release introduces Catalog, which allows you to store data in Iterable and query it at send time to customize your campaigns.
With Catalog, Iterable can store information about your organization and projects and use this data to dynamically personalize messages for each recipient of a campaign at send time.
For example, the catalogs associated with an Iterable project might contain data about stores, deals, products, events, services, and locations relevant to your organization.
For each of a campaign's recipients, Iterable queries this data at send time using collections. Then, templates use the data returned by the collections to customize the message.
Historically, this type of personalization at scale required you to host and manage a set of web services. With Catalog, the data lives right in Iterable, so there's need to create and maintain additional infrastructure.
For more information about Catalog, take a look at the following documents:
- Catalog Overview
- Using Catalog
- Catalog Items
- Defining Data Types for Catalog Item Fields
- Using Catalogs & Collections in Messages
- Catalog Issues and Limitations
- Catalog APIs
Questions about Catalog?
If you have any questions about Catalog, please contact your Iterable CSM.