Iterable integrates with AppsFlyer to enable clients to unify their acquisition and activation/engagement strategies. Use the integration to send install and event postbacks from AppsFlyer to Iterable, in real-time, to trigger messaging workflows which immediately activate and engage new users.
If you’re not already an Iterable client, request a demo to discuss how the Iterable and Appsflyer integration can work for you.
The available macros/datafields in these install postbacks are:
attr_source: Attribution source (for example, AppsFlyer)
idfa: iOS advertising ID
advertiserId: Google advertising ID
match_type: Attribution match type
These come through as custom tracking events, called
install, via Iterable's
/events/track API endpoint.
The post-install events contain the same macros, with additional fields to denote event and revenue-based values:
monetary: Monetary value
orig_monetary: Monetary value in original currency amount
af_timestamp: Logged timestamp of event from AppsFlyer
event_value: Additional value or datafields of event
Event names are passed through as they are named and tracked via AppsFlyer.
In AppsFlyer, go to the Integrated Partners page to enable the integration. Search for Iterable to find the configuration:
Place your Iterable API key into the api_key field. Enable the events that you’d like to send across to Iterable. There are no tracking links or data enrichment features as a part of this current integration: